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Launching: Room Service’s “Sofa Of The Month” Club

My motto for the last 16 years has been “Style, Play Every Day”. It’s all about empowering, or giving permission, to have fun in your home decor, by trying new things, moving things from room to room without ever worrying about feeling “finished” or being perfect. I listen to a lot of psychology podcasts on how important it is to align your mood with your surroundings. That the fusion of your emotions in your home can drastically affect your life, long-term (and the well-being of your family). And while restyling your mantel or coffee table is where I used to do this, with the launch of my sofa collection, Room Service, I began trying out different sofas for different moods, occasions, or seasons in our living room. And the benefits of this on my life (and my marriage) have been remarkable. So incredible, actually, that we are launching a membership program, exclusive to blog readers, to join our “Sofa Of The Month” club.

Room Service

How It Works

It’s simple: Your living room, four sofas, delivered four times a year. You become a member, and every season you will get that season’s sofa from our Room Service collection (additional FAQ below). You’ll choose the size and configuration, within the appropriate color palette. And we’ll arrange white glove delivery to your door in time for that season.

After three months, you’ll get the next sofa, in the next season’s color. It’s then your responsibility/joy to style the rest of the room to coordinate with that sofa (we have so many blog articles to help). If this repels you instantly, this likely isn’t for you, but for the rest of us who desire frequent change, that dopamine hit you get from getting something new, then I consider it a gift, a real weekend privilege. It’s the biggest excuse to cancel all your plans, throw on a podcast or music, and get to styling (Pro Tip: I find that white wine helps take this to the next creative level).

First Launch

Spring: Pastels Inspired By Spring Florals

We are launching this in spring, so naturally, that’s the first sofa color palette you’ll receive. For this one, you can choose between our two “Barb” sofas, either the pale ocean blue velvet or the rose velvet – two of my favorites that I’m sitting on right now. They both feel fresh, happy, and perfectly appropriate for coming out of the winter hibernation. While this program is only one sofa, you can upgrade your membership to receive BOTH for an additional $2,500 fee (including white glove service).

Summer: Fresh, Clean, Bright, And Airy

This cream Milo sectional was so many of your favorites in our living room, and for good reason. I love how it keeps the room so bright and light, with just one simple shape. While I didn’t style with “summer colors,” I would absolutely suggest bringing in more teals, brighter pinks, and happy yellows.
When to expect: Memorial Day weekend (to give you the longer weekend to decorate).

Fall: Our Warm Rust Otto

For fall, you’ll get our Otto sofa in the warmest, coziest rust velvet. Shown here in the 84″, but it comes in 108″ as well (it’s the charcoal sofa in the living room of my brother’s River House). I actually find this color such an easy neutral to mix with a lot of other tones I love (as you can see above – great with blue, green, and gray), but for fall think mustards, aubergine, and navys. And definitely light that fire.
When to expect: August 15th, ideally corresponding with the first week of school for any of you moms (one of the calmest weeks of the year, right? With the house empty for you to have some alone time to decorate).

Winter: Forest Green Alice

Now for winter, you’ll receive the perfect tone of forest green velvet to celebrate Christmas. Now, if you are part of the first membership tier, you’ll only get one Alice sofa, but again, you can upgrade to get two matching Alices if you want to arrange them facing eachother like we did.
When to expect: This one will arrive early, mid-November, so that you have time to work it into your holiday Christmas decor. Consider it a Christmas gift from me to you (well, you are paying for it, so it’s more of a purchase than a gift, but the timing is festive).

Then decorate it for Christmas:

Here’s the whole gang again!

FAQ: Frequently Asked Questions

Q: How will I get my sofa? Will they deliver to the curb or inside the home?
A: Your sofa will be placed inside your home, exactly where you want it.

Q: Who will Deliver The Sofas?
A: Brian. One unexpected outcome of my having a sofa line, stored in our garage, is that my husband, Brian, has realized it’s his dream to come over to anyone’s home and unnecessarily rearrange their furniture. He especially loves it when, after he places it, you stare at it for a while, then change your mind and ask him to move it. Repeat that process 3-4 times to see a level of joy on a man’s face that you may never see again. Don’t call it a job, it’s his calling.

Q: How much is the Sofa of the Month membership?
A:
Our inaugural “Four Seasonal Sofa Package” will be $9,999 all in, which is just shy of $2500 each sofa, including free White Glove Brian delivery.

Q: Can I upgrade to a monthly membership? I want more sofas!
A:
Absolutely, just not yet. As we design more sofas, we’ll be rolling out more monthly-specific colors, so expect this to launch in 2027 (red for December, a true orange for October, blue for July, you get it). Email: [email protected] to get on the waiting list.

Q: What do I do with my first sofa when my next sofa arrives?
A:
I suggest hoarding the sofas, perhaps building a sofa-specific garage on your property (see ours here for inspiration). If you want Brian to come back and help you rearrange your garage to accommodate your next sofa, that can be arranged for an additional mood-based fee. Again, remember to not know exactly where you want it to go – your mid-lift indecision will bring the biggest smile to his face. He will do this shirtless on request (highly recommended).

To sign up for the EHD Sofa Of The Month club, email: [email protected]. There are limited spots, so even if you are on the fence, don’t think about it, measure, or ask anyone else (especially if they live with you), just go for it before they sell out.

And remember: Style. Play. Every month 🙂

For customer service inquiries or complaints, email Brian at [email protected]

*Photos by Kaitlin Green

Fin
57 Comments
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Alice
20 days ago

You got me, well played 🙂

Kimberly
20 days ago

Hilarious- this may be your best one yet. So clever, way to go.

Sina
20 days ago

Nobody does April Fool’s like you do, I am genuinely impressed 😅

J
20 days ago

funny!

Kles
20 days ago

I’m in a pre-coffee state. You got me until Brian was delivering. I must have reread that paragraph 3 times before I realized what day it was. Ha!

another Emily
20 days ago
Reply to  Kles

saaaaaame

Taylor
20 days ago
Reply to  Emily

It really is saying something about the world we live in right now that this actually seemed VIABLE the first half of reading the announcement! (But I thought this seems excessive for someone like Emily!)

Elizabeth
20 days ago
Reply to  Kles

SAME 🙂 🙂

Christine
20 days ago

you got me!! Well played Emily

Marissa
20 days ago

Every. Year. You get me every year. How have I not learned by now? 😂😂😂

Stephanie
20 days ago
Reply to  Marissa

She gets me every year, too!!! 😆 I didn’t even clue in at Brian delivering (I thought that was just to tease him and that Wayfair would actually do it). You know what finally tipped me off? “A true orange for October.” No ma’am, not our Emily!! 🤣

Mandy
20 days ago

Same! I was truly contemplating this until I read the delivery section.

Hannah
20 days ago

Thanks for the laugh 😂

another Emily
20 days ago

you totally got me!! got me last year too with the (heave) cushions on toilet seats.

Jess L
20 days ago

White Glove Brian delivery service 🤣🤣🤣🤣❤️❤️👌💯

Best April fools internet post ever

Jill
20 days ago

Emily, you are the most clever!! Thanks for a great fool!

Kati
20 days ago

the fact that you just had the different photos in your archive to make this post – so good. I snortled!

Vera
20 days ago
Reply to  Emily

Okay yes I was wondering about the rust sofa! This was so fun and the perfect joke for EHD this year!

Kristi
20 days ago

So good. It was the part about Brian that tipped me off—-FINALLY!

Alice
20 days ago

hahahahaha <3

Christina
20 days ago

Came here for a laugh and was not disappointed 😍 love that Brian has found his true calling!

Julie
20 days ago

Despite immediately knowing this was for April Fools, I definitely entertained with eagerness the great idea of getting to try out various hand-delivered sofas throughout the year!! I mean it would be kind of awesome, right?

Lindsay
20 days ago

Damn! You get me every time! I didn’t realize it was an April Fools joke until reading Brian would be doing the deliveries 🤣

Sahaja
20 days ago

Ommggg. You killed me!

Olivia Jane
20 days ago

Hahaha so good. Couldn’t wait to see how you were going to top the toilet pillows!

20 days ago

Sorry, def not enough sofa! When are you launching Sofa Of The Week offerings? Have you thought about doing Sofa Cafes where lonely Sofa Lovers and come in and pet real sofas?

Addi
20 days ago

But all anyone TRULY wants to know is: how many sofas DO you actually have on your property right this moment? 😆

Mandy
20 days ago

One real question, are you guys planning on making the Milo sectional in a smaller size? I absolutely love the lines of it but it is huge.

Janis
20 days ago

Omg, I was thinking when reading this post, who has money to do this every year. And Brian delivering the sofa lol has he lost his mind? Congratulations, you got me.

Sonja
20 days ago

Hahahaha! I’m not proud of how long it took me to figure out. It was until “Brian delivers” 🤣

Lisa
20 days ago

Okay, so I thought *this* was my favourite sentence: “(well, you are paying for it, so it’s more of a purchase than a gift, but the timing is festive)” but then I got to the part about Brian’s calling as a sofa mover and I literally laughted out loud in my living room (coincidentally sitting on my sofa – a sign?!?!) LOL!!! Well done Emily!!! And best of all that you DO in fact already have enumerous shots of different sofas styled in your very own living room to do this post with, actually I know for a fact you have even more than shown here… I love the lovingly self depracating nature of this joke also 🙂
Thank you for providing me with a real laugh today 😀

Arthella Starke
20 days ago

Brilliant. I was taken in at first. What a great post….so fun….so unique. Good Job! You lightened our day and brought some laughter to our house.

Tiffany
20 days ago

White Glove Brian 🤍😎🥰

Lulu
20 days ago

Good, but nothing will ever beat the toilet pillow.

Marissa
18 days ago
Reply to  Lulu

I agree 😂

Whitney
20 days ago

so good – it was up there with the EHD tattoos – I needed the laugh – and I’m looking forward to meeting Brian with my new sofas.

20 days ago

As I was racking my brain trying to figure out who would want this, thinking it would be the most unsuccessful business idea…it took me too long to realize this was a prank. Well done!

Jioia
19 days ago

Hahaha, Who will Deliver The Sofas? Brian! I just can‘t 😂

Ruth
19 days ago

Emily, you are soooo good! 😊 You had me wishing I had a cool $10g’s to sink into this…until Brian was delivering and rearranging my sofas. 😂 I know *my* husband’s face so WELL in those circumstances.

Cathy
19 days ago

Hahaha. You totally got me. In my defense I didn’t read this post until April 2! When I got to the part about Brian delivering I thought “that does NOT make any sense.” Also in my defense I assumed you would swap out each sofa…. Like a rental program. Once I saw the price tag I put two and two together. Thanks for the laugh!!

19 days ago

Oh, this is so good!!! I figured it out pretty quickly, but damn, as a woman with ADHD I love this idea!!! hahahaha – I love rearranging the furniture and trying new things! Ironically, my 16 year old daughter pranked me yesterday by rearranging the furniture. She spun around the sofa to face the wrong direction in the living room, and in the game room she rotated the whole room backwards. I died laughing!!!! This is seriously not a bad idea, though. It would have to be with smaller items – decor, pillows, blanket, etc. A curated Emily box to refresh our interiors every season! OMG – you should totally do this, please credit me with the idea. 😉 It may still be too expensive to do this, but you never know.

Mary
14 days ago

Useful thanks!

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