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      Emily Henderson

      Hi. We are a design/style LA based company specializing in mixing eclectic styles on moderate budgets. Also we have a strange amount of fun blogging about all our design and style adventures. Right now I’m happy to say that I’m Target’s home spokesperson, bringing accessible/stylish design to the masses.

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      Click through to see recent press articles that feature and highlight Emily’s work

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      For design inquiries please contact us at

      design@emilyhendersondesign.com

      For all blog partnership and sponsor requests, please contact Michael at

      michael@emilyhendersondesign.com

      For all general inquires, product reviews, and gifting please contact us at

      hello@emilyhendersondesign.com

      For all press inquiries, please contact Jess at

      jess@emilyhendersondesign.com

      For TV appearances contact Benjamin Simone

      bsimone@WMEentertainment.com

      For all commercial, brand endorsement or speaking appearance requests, please contact Strand Conover at

      sconover@wneentertainment.com
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Welcome to LA!

November 20, 2015
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Serena & Lily’s New Store

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Whether it’s the striking wallpaper on the cover of the latest issue of Domino (featuring an equally striking Mindy Kaling), or various gems right here on the blog, you’re probably familiar with lifestyle brand Serena & Lily’s joyful home goods. Their website, and new West Hollywood location, is a happiness-inducing cornucopia of intoxicating patterns. The new shop is lined with impeccably organized textile drawers that house dozens of patterned swatches for you to drool over, friendly on-site design advisors who offer free services, and a selection of their best pieces. It’s a multi-sensory experience laden with adrenaline, which is probably why they offer you wine…did we mention that part? Well, there’s wine. There’s also a 25% off in-store discount just for our local readers, so GET OVER THERE NOW and tell ’em we sent ya.

We asked S&L’s Chief Brand Officer Aaron Mutscheller a few questions to give you the inside scoop on Serena & Lily and how this new location differs from their other two brick & mortars. Here’s what he had to say…

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Serena & Lily, West Hollywood
Aaron Mutscheller,   Chief Brand Officer

Why did you choose this location to open your business?

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Melrose in West Hollywood was our top choice location, as we wanted to build a strong presence in LA that was close to the design and architect community but still serviced a higher-end retail market. The Serena & Lily LA store is in an amazing area, filled with our other favorite stores and designers.

How would you describe your store’s style/aesthetic?

Our new store is also a new aesthetic for the brand. From Serena’s original pattern on the exterior façade to the contemporary feel inside, the store incorporates a new play on pattern and design very differently than our existing locations. We looked at the space with a closer lens to contemporary. We feel it’s an amalgamation of Japanese minimalism, Danish modern, signature Serena & Lily, and a little luxe all mixed into one design language. We can’t wait for shoppers to see it in person.

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What stores do you shop at?

The Melrose Place area is charming, but I also love that you can find amazing things in every area of LA. Aside from La Cienaga Blvd. for incredible home shopping, the East Side of LA (Echo Park / Silver Lake) has really become a destination for unique shops carrying beautiful and interesting merchandise. For more vintage decor shopping and artisanal finds, there are wonderful shops on the East Side to get inspiration from, and while not a neighborhood, of course the flea market at the Rose Bowl in Pasadena is a must for any design lover.

Do you have any plans to expand your inventory?

The LA store will offer an expanded product mix, new patterns, and a Serena & Lily experience that is unique and inspired by the local community and environment.

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Anyone that pays this much attention to the bathroom details is a real winner for us. Now head on over, get some free design advice, enjoy a glass of wine and take full advantage of that 25% off in-store discount!

Don’t live in the area? Here are a few of our favorites you can snag on the web (sorry, no online discounts).

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1. Lamu Wallpaper | 2. Bamileke Side Table | 3. Diamond Jute Rug | 4. Menagerie Bookend – Brown Elephant

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5. Macramé Wool Rug | 6. Hanging Rattan Chair | 7. Riviera Arm Chair | 8. Sweater Knit Baby Blanket

Want to see more of our LA store tours that we are crazily/candidly/publicly revealing? Check these out: Sunbeam Vintage | Gibson | Hammer + Spear | Poketo | Inheritance | 45Three Vintage Modern

Think your shop would be a great fit for our next tour? Contact us for info on pricing at hello@emilyhendersondesign.com.

*first photo by Robert Divers Herrick, all other shop photos by Jessica Isaac for EHD

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  1. Krisztina Williams says:
    November 20, 2015 at 7:13 am

    I love these kind of posts. What a beautiful store! I love all of the linens, pillows, and accent furniture. Beautiful pics.:)

    ~Krisztina
    http://www.krisztinawilliams.com

  2. Kate Lim says:
    November 20, 2015 at 7:44 am

    One of my favorite stores is featured. *Gasps*

    The only bad part is they only ship to U.S and Canada, I can’t wait till I can buy them in Singapore or they ship to here. A girl can only dream.

  3. Kasia says:
    November 20, 2015 at 2:15 pm

    So much creativity goes on in this store. I love all kinds of pattern, especially on the wall. Here are some crazy ideas for intoxicating wallpaper alternatives: http://www.dorisleslieblau.com/blog/2015/11/06/go-dramatic-with-wallpaper/

  4. margaret says:
    November 20, 2015 at 4:46 pm

    Love you, love your content, HATE, HATE, that the web,”page banner”(I don’t know what the proper term is) cuts off the photographs. Your web designer should know better. Please, please get them to fix it. It is most distracting. Oh dear, I don’t want or mean to be a hater …

  5. Towels by Tamarindie says:
    November 20, 2015 at 10:58 pm

    Love the intricate patterns as design elements in the items that you present! They are absolutely gorgeous!

  6. sharon / theprincipledtype.blogspot.com says:
    November 21, 2015 at 11:46 am

    ,,,, fighting the desire to leave my family and live inside that store.

  7. Paige says:
    November 21, 2015 at 1:07 pm

    I’m obsessed with Serena and Lily. Their new store looks amazing!

    Paige
    http://thehappyflammily.com

  8. Madeleine Mustard says:
    November 23, 2015 at 1:02 pm

    This is just fabulous! I wish I lived in CA so I could visit <3

  9. Bill says:
    November 24, 2015 at 6:25 pm

    Nice blog.Thanks!
    http://mcm.tmearegion26.com

  10. Bill says:
    November 24, 2015 at 6:34 pm

    Such beautiful pics!You look gorgeous!
    http://belstaffsale.compucelunlock.net

Comments are closed.

Hello!

Emily is a stylist, author and T.V. host with a strong commitment to vintage inspired approachable home style for every single person. Perfection is boring; Let’s get weird. learn more

Interior Design Blog by Emily Henderson

I started this interior design blog in 2010 as a journal of my style and home projects with the belief that design should be approachable, informational and accessible no matter what budget.

As a home style expert who has a strong commitment to peeling back the intimidating layers of the world of home decor, and showing how every person can have a beautiful home that represents their personality, no matter what the budget.

After styling for magazines and catalogues for years, I started my own interior design blog, won HGTV Design Star, and have gone on to host my own hit TV show Secrets from a Stylist, Author the book STYLED, and create the design firm Emily Henderson Design.

My motto has always been to write and publish on my blog what I personally want to read about.

My interior design blog remains personal, totally transparent and honest - documenting both proud and embarrassing design moments/mistakes and giving real life pricing and expectations.

I believe that your home should look like you, that every room is soul-less without something vintage or antique. I also believe in having fun. Like, a lot of fun.

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