Hold on to your toddlers folks, because it’s finally here. Target has a kids decor line called PillowFort, and it’s very good, stylish, fun, and extremely affordable. It officially launched yesterday, so we thought we’d highlight our favorites and show some of them styled in my house (with a sneak peek into Elliot’s nursery). Part of my job with Target is receiving advance pieces of their new collections and playing with them. It’s just terrible.
Here are some of my favorites that I got to play with, as well as pictures and links to the whole collection.
That white/gold ball lamp. It’s simple and graphic (it could go anywhere in your home, actually), and perfect scale for a nursery. When I drafted this post I had only seen about 1/8th of the product, and now that I’m perusing it online there are so many more pieces that I love. Check out the full lighting collection – there is even a gold heart lamp shade.
In general PillowFort is full of whimsical, happy, fun textiles, accessories, and decor that is easy to throw around and certainly cute enough for adults to love, too. The color palette is fresh and modern, and the patterns channel our inner tween (flamingo bedding, panda wall mounts). It’s less “nursery” and more kids room or playroom (we are doing a makeover with all of it soon, so stay tuned). Charlie inserted himself into a couple shots, like the proper blogger child that he is (we are in the “showing less of his face in social media” phase these days, by the way).
That pineapple pillow is ridiculous. As you can see it’s kid-tested by Charlie Henderson himself, and it has his stamp of toddler approval.
We threw that gold unicorn lamp into Elliot’s room (reveal coming soon!). It’s the perfect side table scale for a kids room (or could certainly go on the shelf of a unicorn-loving grown-up). It comes in white too if you can’t handle the magic of both gold and unicorn in one lamp.
Elliot’s room is mostly green with accents of a soft pink, so that unicorn head is gosh darn perfect. We will be ordering more pieces now that the collection is available (we just had a couple samples), so you’ll start to see it peppered in a lot of our nurseries we are designing. But you should snag what you want as things might sell out. This line is permanent – it’s like another Threshold or Room Essentials, so while new pieces will be introduced every season, it’s not a collaboration that will go away. Instead it’s going to grow, and grow, and grow.
Now for the reveal of the whole PillowFort Collection.
Charlie loves that bear and sleeps with it in his crib, along with 15 other stuffed animals. I don’t know how he actually lies down, but it’s not a battle I’m fighting these days. My mom (who had 6 kids) told me good advice once that we should only really fight battles that are going to matter in 5 years. When Charlie pushes or steals toys from another kid YES, we make a point to talk about it and work through his thoughts, apologize, blah blah. But I’m not concerned with the fact that his crib looks like one of those carnival games where you grab the prize with a big claw. Check out whole collection here.
He is rather obsessed with dinosaurs lately, and makes us each crawl around and act like them every night – dictating who is a stegosaurus, and who is a brontosaurus . We recently went to an event at the Natural History Museum where he was introduced to a few puppet dinosaurs which both TERRIFIED him and solidified his obsession. Point being – I want that string art and that dinosaur head. Whole collection here.
I love that bean bag chair and wish we had a spot for it. It comes in mint, too and is going to grace many a playroom in America this year. Also I didn’t know that Zebra was an option, but man it’s cute.
For the Pacific Northwest in all of us. I love the styling of the road on the floor – it’s a pretty fun idea to do with your kids, right? Charlie makes us sit down and race each other (as if we are in mini cars) and he yells “READY, SET, GO!” and randomly dictates the winner. Shop the Explorer Escape’s here.
I can imagine most little girls (even up to tween age) would love that butterfly shelf for their tiny collections, and that side table is extremely cute. Also I didn’t see this bunny nightlight before, but it’s so cute and I’m going to get it for Elliot’s room. See everything from the Floral Field collection.
This is probably my favorite shot from the catalogue, as those chairs, table, and canopy are so good. The last ten years has really been a big emergence of cute kids decor, certainly, but it’s so great that Target has joined the ranks and made it wildly more affordable. See the whole Marvelous Manor collection (and please get this canopy).
Peek the whole Ocean Oasis collection here.
See the whole Stellar Station collection.
Check out the whole Tropical Treehouse collection.
It’s happy and fun for both us, and our kids. And most importantly it’s available at our favorite national retailer (and online), Target.
When I made this roundup I had only seen some of the collection so if I were to do it now, after seeing every single piece online, I would add 20 things. So don’t just go off of what my favorites are below, check out everything here. It’s all so very good.
1. Lamp 2. Flamingo 3. Flamingo Sheets 4. Tropical Bedding 5. Unicorn Head 6. Plush Blanket 7. TeePee 8. Pillow 9. Mint Chairs 10. Cactus Pillow 11. Fossil Sheets 12. Dinosaur head 13. Shark Head 14. Nightstand 15. Unicorn 16. Unicorn Lamp 17. Shark Sheets 18. Wall Hanging 19. Forest Friends Sheets 20. Dog Lamp 21. Metallic Hearts Sheets 22. Bird Lamp 23. Metal Chair 24. Side Table 25. Whale Pillow 26. Tassel Comforter 27. Waves Quilt Set 28. Standing Lamp 29. Tassel Pillows 30. Pineapple Lamp 31. Pineapple Pillow 32. Panda Head 33. Octopus 34. Star sheet Set 35. Heart Lights 36. Bean Bag Chair
See the entire PillowFort Collection, here. Bravo, Target. Kids and play rooms across America are about to get so much cuter.
Photos in our house by Stephanie Todaro.