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Rebranded and Reborn


Oh, hey folks. Don’t worry. It’s still me, Emily Henderson. Emily Henderson 4.0, that is. I can design houses, host videos, do a mean Arnold Schwarzenegger in Kindergarten Cop impression – hell, I often even dress myself, but one of many things I can’t do is re-design (and certainly build) my own website, and it was time. So I hired the creative team at Project M Plus to completely analyze, break down, rebrand, and rebuild this here site. And they did a wonderful number on me. Emily Henderson 4.0 – more comprehensive, more pages, more vintage to buy, more resources and more design services to book, all while looking at a freshly art directed, and frankly BEAUTIFUL new site.

The blog turned 5 1/2 years old this week, which is basically 112 in blog years. Memory lane called – free trip coming up.

When I first started in 2010 I was on blogger (I think) and I designed the blog myself. I think we all know that by ‘designed’ I really mean I just wrote a couple words in a random font – that’s all graphic design is, right?


It was originally called ‘The Brass Petal’ – due to my love of both gold toned things and flowers – two things that have not changed. I started it 3 months before I went on HGTV DesignStar. Then after I won,  Squarespace reached out and offered to redesign my site (on their platform, duh). They did, and it looked like this:


Definitely better than my own ‘design’. But then 2 years later I was sick of looking at that blog, so I asked my friend Bri Emery to give me a facelift. It was a huge improvement (until I messed it up by making some changes that I couldn’t fix). She moved me to WordPress (another migration but a good one – Squarespace just wasn’t the right fit for me). I’m still on WordPress, by the way. Emily_Henderson_Website_2013_to_2015

Things were good for a while, but two years is the maximum time for me to stare at the same thing every day, apparently. Most companies don’t need to change their look every 2 years, but its a bit different with blogs – for both the reader and the writer. It would be like you going to the same restaurant every single day for two years. You just get really ready to look at something new, even if the menu changes. Plus, since our business is digital, that means that every single day there are advances in both design and coding that can improve our collective lives and businesses, and I needed to start checking those boxes. Our SEO could be higher. Our engagement could be longer. My bounce-rates, page views, organic referrals, etc, etc, could all be improved upon. If you don’t know what any of that means, CONSIDER YOURSELF LUCKY.

It’s like a surgeon using outdated tools – it might still work, but not NEARLY as well as it could. Time for new tools – shinier, sharper, faster tools – in 24 carat brass.

So the process began. Cleo and her lead designer started pinning and coming up with the new look and feel. I’m not totally sure what direction I gave them – I think I said ‘happy, girly with simplicity, and vintage inspired’. I’ve designed houses for people with vague and yet specific tastes and trust me, its HARD. I can’t imagine I was a dream client, but they began the process and it was already off to a good start.

Here is what they pinned that I responded to pretty strongly:


There were a lot more, but those had the right combo of happy, feminine, a bit wild and totally fresh.

So they started showing me rough concepts of an original design. They found old hand-drawn botanicals and composed them with my name in a chunkier font. I loved the concept – we just needed to tweak it a bit with the colors and background.


Meanwhile they started playing with the submark (the tiny emblem at the bottom of my webpages) and they were inspired by these pretty things:



So they started playing around with my initials (most appropriately) making sure that it worked with the header/logo:



Getting to see the header was wonderful, the submarks were fun, and watching the fonts and colors all coming together was so exciting.

But then came the animated header for the splash page. MAN, was I excited. They showed me the storyboard and I was all … cool, what is it? And then I hit play (check it out here) and I was like yes, that is next level shit right there.


Its obviously nothing I would have done on my own – I’ve never even seen it before. But its just so fun to land and see it. Plus we can change it out any time and play with the speed/colors, etc.


Here’s how the whole process really went down – they presented, we liked, we gave feedback, they tweaked, they presented, we liked more, we gave notes, they tweaked, they presented, we loved, then they built (and still tweaked and built and tweaked while building). The whole process took 6 months – not because of the design, but because of the amount of pages, and the amount of copy, that needed to work with the images. We started it not really knowing what 4.0 would need to look or function like. It was totally collaborative – with them bringing most of the ideas and me saying ‘YES THAT IS A GOOD IDEA. LETS DO THAT PLEASE’. Thank God for them.



There are so many things that go into building a new site, you guys have NO IDEA (well, maybe some of you do). It’s like designing a house in the sense that every single detail has to be considered and designed – including the space between the details. Its not just the logo and the fonts – its the backgrounds, the arrows, the ‘sold signs’ … every single thing, and space between each thing, was considered and is intentional. AND THEN IT HAD TO ACTUALLY WORK! Meaning that the code had to work with the design in a seamless way that made sense for you guys to navigate. The portfolio is a good example of that – what size are the photos? Are we doing gallery or arrow clicks? Or both? How do we link back to the original posts? Where do I put copy? How many words are ideal visually next to the photos? etc, etc.


It was one of those situations where I was whispering this is worth every penny constantly. And no, its not because they are cheap. The best never are.


The final design was settled on and I was, and am, so happy. I change stylistically all the time, and yet I always stay kinda the same. So the site needs to match that – the colors, vibe and fonts might be more on trend and feel more modern, yet it still needs to feel young, happy and with restrained excitement. God, its weird to talk about yourself like that, but you guys know what I mean. Emily_Henderson_New_Website_Design_Process

So welcome to the new site. The site is HUGE, as you’ll see. There is still the portfolio, the press page, the about page (with added people and soon to be more!), but now there are a few things you should know about.

First off – our new design services.


We are trying some new things out – things that might be wild successes or failures, but after years of only taking on LA based clients above a certain, rather high budget, we are expanding and adding services for all price ranges. Check them out (and wish us luck).


I have collected resources over the years and continue to add to them every day. We have a secret document floating around here that everyone uses when searching for lighting or textiles, and I’ve slowly done larger posts about them (like the art resources, or online fabric resources), but now you’ll all have daily access to those resources as well. This is only a drop in the bucket. We’ve highlighted some of our favorites and then listed out even more of them – but stay tuned. As we were filling in all the copy on the site I kept remembering so many that I was forgetting (for instance, there is no ‘furniture’ category, WHOOPS) so we’ll be adding to those pretty much on a daily basis. We are also open to submissions for spots as well.



What started out as a what should we do with all this extra stuff?,  has now turned into my newest obsession. The Flea – our online vintage store. I’m scared. This is going to be a huge learning curve (are we under charging? Over charging? Not charging enough for shipping?) but I’m so excited to be able to pass on my favorite things, which have graced so many shoots and, more importantly, have even more of a reason to keep shopping and buying (to restock the store, obviously).


Videos are becoming a bigger and bigger part of my business, but I felt like they were getting lost in the blog feed. So we built a whole page just for these videos. We are still tweaking this and Project M Plus just suggested that we change it so that the videos pop out and play right there instead of linking back to the posts, so that tweak will happen soon. For now there is one featured video that will play here (and many are missing and still being uploaded – migrating sites is always tricky – so stay tuned for that, too).

The whole process has been sooooooooooooooooo incredibly wonderful. Project M Plus knows digital media, they know functionality tricks that I had never heard of (which will remain secret, because you have to hire them to get them). There are ways to make your site more visible and to get more hits, stuff that I don’t have the first clue about. But as a designer/stylist with an online following, what I cared most about was what looked beautiful, stylish and clean and they did all those things.

Plus they are cool and they care. That is VERY hard to find, folks.

So I hope you like the new site. Play around, let me know your thoughts. If there is something functionally that bugs you (and bugs enough people) then let us know in the comments. Like running a restaurant, sometimes it takes a few nights of real customers for you to realize that the water pitchers are stored just 2 inches too far from the ice bin – an easy fix but one that we may not have noticed the night before. I want this site to be easy for you to navigate, to move around, to pin out and to comment on, so that you’ll stay longer and hang out with me.

Thanks, Project M Plus for all your hard work. You are so impressive and lovely to work with you have no idea. xx

*Photos of my meeting with Project M Plus by Jessica Isaac


Fin Mark


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Hey Emily, I love your new logo. I’m wondering if you can do something about making the access to your blog easier. for about a week it has been very difficult to get in to. It takes 10 minutes at least, and usually it’s just easier to wait until late in the day when fewer people may be trying to enter. This afternoon, as soon as Bloglovin had it listed I have been trying and finally just now got in. I was hoping it would be easier now, but it wasn’t. I know you probably have lots of kinks to work out (the pictures in your blog aren’t loading right now) but since this has been a problem for a little while now I thought I’d mention it while I was here. Thanks, your blog is one of my very favorites and I’m always excited to read it, otherwise I wouldn’t bother mentioning it.

Eli Johnson

Hi Emily, the page is not fully loading yet for some of us, but I love your new logo, well deserved. It’s always good to evolve and challenge yourself to do more. I know your humble beginnings, approachable, old and new, low and high personality and design style will still there, and it is what I appreciate. Wishing you more success, visibility, and impressions as you evolve.

This post never fully loaded. I did get to see the new layout and logo but that’s about it. Your bio pic didn’t even load on the top right. WAMP WAMP.

Susan Jolly

One more thought. This is my second post and when I thought about it I laughed. Keep in mind you are pregnant and making all these decisions. I remember when I was pregnant making some color decisions and my mother wondered who I was because it did not look like me. So watch out for those wonderful hormones.


I am so excited to see your new site… whenever it gets working. For most of the day I couldn’t get on it at all, and now that I am on it, none of the images will load. I do have an older computer and browser, but I the images won’t load on my iPad either. And my internet is pretty fast, so I don’t think that is the issue. I will try on my boyfriend’s fancy computer later to see if that works.

Good luck getting out the website kinks! This sounds like an exciting (and busy) new chapter of EH!


Impossible to load. My absolute favorite blog, and I cannot get into it. The images are simply not loading.


Looks Ahhh-mazing! Not sure if it’s my eyes, but i have a hard time seeing/reading this new font. Not sure if it is gray or if the font is so thin that it appears that way. That is my only gripe…a blog should be readable after all, right?!


Yes, you are so right! The font seems way too small in the blog text and the comments.

Also, it is annoying that only 3 comments are visible without having to load.

Agree on the font issue. Love the new redesign but the font is too thick/thin and serif-y to be readable at this size. And I don’t want to miss a single word: this is one of my favorite blogs. But otherwise it looks great! Congrats on the redesign: a huge task, I know.


Congrats on your new site Emily!

But I agree with all the comments about the font. It’s very hard to read – the serif is strange and it’s too ‘floaty’ or something (thin?) that makes it hard to focus on the letters and therefore hard to read.

Susie Q.

I agree with that. I like to see a long list of comments.


Agree on both! Font is way too small and also difficult to read. And the grey-on-white and white-on-grey are not contrasty enough to see clearly.

And yes, it’s very irritating to have to press a button to see all of the comments! Interestingly the font in the comment box is non-serif and seems easier to read, but when the comments post they turn into serif, which is again difficult to read (even though the serif is yet smaller!)

Other than that the site seems bit odd at first, but presumably will just take some getting used to. This is one of my favourite blogs so will definitely be coming back!


Agree! The font is tiny and very difficult to read. But love your blog, no matter the format!


the site is so beautiful, but the [article] text font makes me want to gauge my eyes out. haven’t even read the blog yet bc it’s so hard to read… 🙁 any chance you can do something without the serif? like a clean helvetica? Love the way things are looking!!! 🙂


agree on having to load more comments! i can’t tell if my computer is frozen or if there simply aren’t any more comments when it doesn’t load any more…


AGREE to all of the above!!!

With the super tiny font, it’s incredibly hard to read in the serif style. The font you had before the redesign was much more reader-friendly. And, I love scrolling through the comments (as I get even more ideas that way!) and now that’s incredibly difficult to do.

Thanks as always, Emily, for your amazing content! I so enjoy coming to your site on a regular basis! It always gives me such good ideas… and a nice little break at work. 🙂


I love ALL things Em Henderson but with this font my eyes start to tweak, and then my brain starts to freak! I got through about one paragraph before my head couldn’t take the font. And I seriously love everything you write, so not reading the whole post was sad, but I can’t justify a migraine 🙁 I have a seriously sensitive head, and migraines happen way too often in my world, so I’m sure it’s partially my own messed up noggin’s fault!! Obviously if you love the font, keep it! But I would be seriously (selfishly) bummed not to be able to read your blog anymore!


P.S. I tried making the font bigger…but I think it’s the fonts fault not the size…


Beautiful new blog, Emily! I agree on the small font. Also, the green-on-white is hard to read (but I also don’t have the best eyesight). I also had some issues this morning trying to access, but it seems better now. I look forward to exploring it more this weekend! Way to go Emily and Team!


I’ll also agree that the font is REALLY hard to read as a lighter color and it’s a bit small.

Also will agree that I can’t click on the comments link for a post unless I open the whole post. Sometimes I just want to see what people are saying after reading your posts!

agree about comments! i like scrolling down and seeing a long list of comments so that i can instantly read and then join the discussion.



Agree. I wanted to read more comments, but I admit I’m too lazy to keep clicking, clicking, clicking.


Yeah, the text is way too tiny for my little eyes, and I have a huge mac screen..

I agree as well. I love every bit, but it is difficult to read.

Agreed that the look is beautiful but the font seems wayyyyy too small!


Agree the font is teeny tiny. I had to check to make sure my computer font size settings were correct, and they were. Please make larger!


Echoing all of the above to give feedback on the font. The serif style is ROUGH. Even if the font is enlarged, it would still be exhausting to read; especially with longer, text heavy posts. I think if you popped over to a san-serif at the same size, it’d be a lot more reader friendly (Though the type in the text boxes for comments is still pretty tiny for my mid-20s eyes).

The loading is also problematic; especially on the flash page. I’m on a corporate site with typically lighting fast speeds; everything here is popping slower than molasses.

And yes! The comments design is not conducive to creating a dialogue. I imagine this is for page click purposes but, again, totally not reader friendly.


Also agree here, even in black the thicks/thins in the serif make the body copy super hard to read. I’m a graphic designer and love nice type, but readability is key. Everything else looks lovely!!

Agreed. Lovely new look (that monogram in the upper left! <3) but even my mid-20s eyesight is struggling with the teeny font in the post.


Yes yes, this! I think it’s the combination of the font and the font size…


Agreed that the font is too small / light. Even the font in this comment box is a bit too small to read easily. We are the beta testers, right? Constructive criticism, not haters.


WAYYYY too small!


Everything is great except for the font – hurts my eyes too… but maybe because I have to keep my personal browsing on a small hidden browser in the corner of my work monitor?


Love the design but agree on the font–it is *tiny* and sort of blurry, even on my enormous desktop Mac.


Yeah, I had the same thought – too small to read. Such a lovely new site though!!


Agree, definately too small font! My nose almost touched the monitor when trying to read 😛
Other than that it’s looking lovely!


YES! This was my comment too. I cannot stand the font, its very hard on my eyes. I want to poke my eyes out. Please change it!!


Love what I can see! But not everything is loading and I hate to beat this horse more, but the font is very difficult to read and anything grey is almost invisible 🙁


Font is terrible! So glad others are agreeing and very hopeful this changes ASAP. I am reading it in my head with a teeny tiny impression of Emily’s voice. NO bueno


Hate the don’t!!! First impression was that it looks like every other blog with this font that I have to squint to read. Also incredibly hard to comment on a mobile device (not optimized for IPhone?) either way, was afraid to say anything about the terrible font until I read the comments and breathed a sigh of relief that I wasn’t the only one.


Oh man! I love all things EH so I was really hoping the font thing wasn’t just me. I’m sorry Emily, but it’s just off. Almost like it’s pixelated. The “look” is gorgeous! The function… not so much.


Stuggling with the font too! Making me squinty – which is just not pretty. Love the new design though.


Hi Emily, I love your work and yours is the only blog I enjoy to actually read (rather than skimming the pictures) but your new font is tough on the eyes and I found myself having to really concentrate to focus and in the end I just skimmed through.
Sorry to provide negativity – I do really love the new style over all x


Your site’s beautiful, Emily! I absolutely love the header. 🙂 You guys did an amazing job and I can’t wait to explore further.

Two things – all the images in the blog are working fine for me, but some of the product images in The Flea aren’t loading for me. Also, I clicked on a couple of products and one – the Brass Flatware (Full Set) – doesn’t have any pricing info available. I assume this means it’s already sold. If so, it would be great if it would mention that on the main page – even if it came up ‘sold’ when you hovered over the picture.

Secondly, it might just be my computer, but the main body text’s font isn’t the easiest to read. Again, might just be my particular screen, though!

I’m seeing loading issues as well. The most important thing is the font size is way too small. Your previous version was very pleasant and easy to read on multiple size devices. I’m reading this on a laptop and the blog article is only taking up about 50% of the page width. In that regard, the previous version is much better design wise. Website design trends are going away from this content display style to a wider page view.

I love your content and will continue to read on a daily basis. This is an annoying user experience though. Project M can easily do a usability study to record user experiences and adjust accordingly.

Your ideas, writing style and talent keep folks coming back. In other words, your content is original and great. That’s the difficult part to achieve. WordPress is wonderful. Your designers now have the task of continuous inspection and adaptation. They will be able to take user feedback and make your website be the best ever.

Susie Q.

I like your new header, but GOSH–why is the font so tiny!! Even as I am typing it looks like it’s about 7 pt on my laptop.
The text of your blog looks like it’s about 8 pt. Wearing bifocals is embarrassing enough w/o having to squint and try to make sense of this tiny, overly serifed font.
Please get that ironed out, I’m begging you.


The font. Dear god, the font…please, bigger it! Remember that many decor blog readers are middle-aged ladies (ahem) whose eyesight is declining precipitously anyway. Too. Small. Much smaller than your last design. Ow. Love you, love the blog, love Charlie (duh), but not the font!


Love the new site! So classic and so you! I couldn’t wait to turn in to the new site this morning. Your site has become my new daily read the last few months! 🙂

Just a few thoughts. I have similar comments on the font size. It seems harder to read the blog on iphone and on computer. I’m using a larger monitor and it still seems very small and the edges seem to blur together. Maybe because the font is a serif typeface instead of sans serif like your header?

Also, I noticed as I was looking at the tabs, I see a standard wordpress logo as the favicon. I think it’d be great and more memorable to those who have multiple tabs open on mozilla/chrome if you had your logo as the favicon! That way when people bookmark your page or add to favorites on phone, they see your lovely logo. Hope this helps! 🙂


CONGRATS on Emily 4.0, the new site is beautiful and I can’t wait to see all the new features you’ll be rolling out! We’re furnishing our first home (i.e., I’ve been on your site on the daily getting inspo) and I’m especially looking forward to e-Design and the Flea. GREAT IDEAS!

Hey Emily-

The fonts on your new site design are TINY and very difficult to read. The design itself is pretty, but man, I need a magnifying glass to read it…


It’s not the font color or size, it’s the font itself. The thin parts are waaay to thin for a bady font online. It should be used for headersonly. TThere’s a reason verdanais the go-to font online. Other launch issues are forgivable but this oversight is simply poor design work.


I’m happy to see this design update! Overall, it looks much more polished and professional (yay) but I have to agree with everyone who mentioned that the text is difficult to read. It’s not just that the point size is too small—although that’s definitely a factor—but the tracking on the text is too tight, i.e. the letters are too squished together. There should be more breathing room between each letter; as is, many of them are so close that they appear to be touching. Every launch has its kinks…looking forward to seeing this site evolve!


I think the previous site looked just as polished 😉 but that could be my soft spot for gold metallic minimalism. I agree with you on the font, it’s definitely trouble.

I think one of the main difficulties with getting bigger and providing a huge range of content, is that it literally gets more complicated. The goal should be to simplify everything, simplify the user experience and the space around the content. We don’t need decorations as much as we need an intuitive experience. I think the new site will take getting used to, but hopefully things will all click into place.


Follow up comment, as I already made one – when I hit “Post comment” the screen reverted back to the very top of the page and I wasn’t sure if my comment had posted. Had to do a lot of scrolling and then some clicking on “see more” just to confirm my comment had posted! It also meant that if I wanted to continue reading comments (my original had been a reply) I lost my place. The small number of comments visible also makes it impossible to know where in the list your own comment may be.

Also, I particularly noticed it when I got booted back to the top of the page, the header is a full two-thirds of the page, and a good quarter of that seems to be an empty pale grey stripe. The new logo seems to take up an awful lot of headroom. You can only catch a glimpse of the top of your profile pic and the first line of the top blog post without scrolling down, it’s pretty offputting I’m afraid (if i was visiting for the first time I would definitely be put off)


I agree with that 🙁 Now scrolling all the way down to the place where i left my comment to continue reading the comments.

Hey Emily, I love the new website! As you can see based on my own blog design, I like those old botanicals too 😉 I don’t mind the font being on the small side, and I haven’t had any problems since yesterday with the loading time. All normal kinks to work out these first days, but oh so stressful, I remember when we switched systems for my webshop last year, I was a nervous wreck! Hope all is going according to plan! The only two things I’d change: there’s quite a lot of space between your header and your content, and I think it would be better to move the content up so there is more of your post visible above the fold. If your other readers are anything like me, we love being drawn in by your beautiful images. And the second thing is I would show more/all of the comments. I really enjoy exploring the comments and discovering your community, you have very interesting and vocal readers and this way it’s just easier to join the conversation! I’m curious to see who is going to join your team! I applied as a contributor as well when you first… Read more »

Love the new design and the fact that it adapts to mobile devices.
A few things I noticed: The “follow” links in the upper right don’t seem to be working. And the font size in this very comment form is rather teeny tiny and therefore kinda uncomfortable to read.

P.S.: The loading of the post seems to be working fine now. Maybe that’s because all Americans are still sleeping and us Europeans have the site to ourselves? 😉


Hey Emily – loving the logo and header, and the online shop (eeep!) but


Hi Emily, it is a beautiful website. Like the logo a lot. I agree with the first poster of comments that it was very hard to login onto your website for some time now. I am reading your website every day as a treat. May I also suggest that the font of your posts be slightly amended. This font is very hard to read.

But well done for all your hard work! You are an inspiration to me!


Very pretty but just really hard to read.


I love the layout but the new font is hard to read…


Love the new site design! However, is there any way to be able to go from entry to entry instead of heading back to the main page to click on a previous entry to read? Still, the new site looks great! Love the smaller font size!


OMG. Emily, the new site is SO GOOD. I love everything about it! The botanicals are gorgeous and I love the new submarks and the color scheme….I can’t get over it. So very exciting!!


Hi Emily, the page is not fully loading yet for some of us. Looking forward to see it working! 🙂



The site is functioning well for me! Not a huge fan of the design…. A bit Laura Ashley for me!


I agree- I thought it was only me! I feel like she lost the whimsy in the redesign.


Teeny, tiny print. Sigh. Small pics. Sigh. Big empty side borders. Sigh. Too hard to read. Sigh. Hopefully, the bugs will get worked out.



I too am really struggling to read the blog – the font is tiny and the content seems to only fit in the central second and third vertical fourths of the screen. Really frustrating! Also, I can’t find any info under shipping in The Flea section…

I love this blog and wouldn’t normally mention the above but it is breaking my heart 😉

V. x


So beautiful!!! I love the new site, logo, design, colors, etc. A few (hopefully constructive) comments: (1) The font is way too small and very hard to read (including in the comments). I’m not sure if it is the font size alone or that the white “box” in the middle that actually contains the content is also smaller, but, either way, I think the font size needs to be a good bit bigger. (2) Not a big one, but I don’t like having to “load more” comments…I would prefer all of the comments to be there so I can just scroll through them instead of hitting “load more” 100 times. (3) It is taking a while to load or jump to another page when I click on something–maybe that will work itself out, but I just thought I should throw that in there. Overall, it looks great!


Hi Emily, I have loved you since Brass Petal, but this redesign isn’t speaking to me. It is too tiny and hard to read, (I use an ipad for all my beloved blog reading). Ack! just to had to enlarge this comment box so I can see what I am typing. And not liking to click to load more comments, which I read religiously. Okay, also, your header is underwhelming somehow, and doesn’t pop. More importantly I would love love love to see some postings highlighted at the top, similar to what Design Sponge and The Design Files blogs do. That is such and inviting and useful feature. I know you will nail this, because it is always such a delight to see how you tackle a challenge and hit it out of the park! You set the bar so high with your writing and content and are my favorite blogger, so it’s sort of your fault setting up my expectation of something rather more engaging and inspiring from you 🙂


Hi Emily – Just a quick fix for you. Where you link to “Portfolio” and the “About Page” within this blog post, the links are broken. They were put in as “” instead of “” Love the new site – wasn’t loading for me yesterday, but today seems MUCH better!


Please change the font. I am about 6 inches away from my screen and squinting (and, yes, I have my contacts in my eyeballs). It is just too hard to read, and I want to read every word. You are, by far, my favorite blogger and your words are important to me:).


Hi Emily! Love the new look, it’s lovely. However, I do find the text quite difficult to read. Serif fonts are usually pretty tough to read on the web. That’s the only thing I’d like to see changed!


I LOVE your new site, Emily! You and Project M Plus did a wonderful job. It definitely “speaks” to you. I, too, have an obsession with The Flea, and I dream of one day using your design services.

Love the new design, it looks really clean and beautiful! And I love the idea of ‘THE FLEA’ 🙂


LOVE YOUR NEW LOOK!!!!!! My only suggestion would be the paragraph font and general font size – it’s so small! I am not even 30 and I am struggling to read it! And the serif paragraph font is not translating well. LOVE YOU, MEAN IT!

Jess Hartnett

LOVE LOVE LOVE! My favorite part: your RECENT FINDS shop.

One request: on your flea shop you put the price on the image that pops up when you hover over the item.

I agree with Jess, it would be great if the price showed up in the hover image over at The Flea.

I love the new site design, and I’m not having any trouble with the font – but it’s late in the day and maybe things have changed since the initial comments earlier today.


Agree with Jess and Michelle about the price showing up when you hover over the image. Whould be a great feature!


Love the new site!

I would like to be able to pin the items from The Flea.

kelly jo

Request: In The Flea,when you mouse over every item which makes it pink and then “Shop” can you put the price there instead? Thank you much for considering!
P.S. The new site wouldn’t load yesterday which I’m guessing is due to “get your chin off the floor” overload! CONGRATULATIONS on such a good online move!


i’m embarrassed to say but this is the best day ever! to have access to your flea market finds and items you use in your posts is a dream come true! i don’t live in CA (in st. louis), so having everything available online is much appreciated! as always, thanks for being super awesome!!!!


I don’t want to beat a dead horse, because that sounds exhausting and horribly inhumane, but the font size is a tad straining on the eyes and perhaps even the font style. I’m excited about the rest of the changes though. Great job!


I love the new header on the website… its beeeeaaaaautiful! And I keep saying “style play everday” over and over again in my head.

One thing I don’t super love is the font: it’s so teeny tiny. The old one was much bigger and cleaner and didn’t make my brain hurt from concentrating so hard.


Love the design… but I’m finding the font hard to read. It’s small and busy, and your blog posts are wonderfully wordy and rambling. Please try a larger or simpler (or both!) font for the larger chunks of text!


I’m going to second (more like, 33rd, or 55th) the feedback about the font in the blog being to small to read comfortably. That’s a bummer because I LOVE reading your blog. You have strong voice in your writing and it’s very enjoyable.

Otherwise, I love the new site and the new services, resources, and shopping. Awesome job!


Love you & your work, hate the site redesign. I’m unsure if the header is loading properly–what I see is just one flower, on the left? It’s also so boxy with very odd spacing and the font is SO hard to read! Help a reader out!


I had no problems with the page loading but the text is so small, it makes it really hard to read, the rest of the redesign is beautiful.


Such a pretty site, very inspiring. love your work, you are an amazing source of inspiration you me. Thanks for the amazing work you guys do. You are great!!

Hi! It’s sooo prettyyy! Congrats! My one small comment is that it’s very hard to read such small type; I had to resize the window to make it comfortable.


what a beautiful look–congrats and kudos! my only suggestion/feedback would be to look into the possibility of adjusting the kerning of the text in the posts. it might just be my screens, but on both my desktop and phone, it’s really tight/squished and difficult to read. i squinted and did read it (love hearing about the process of how this came to be!), but it was rough on the ol’ (not actually old…) eyeballs here.


Looks lovely – congratulations on the roll out. I know I am ancient for a blog-reader (let’s just say there are bifocals and progressive lenses involved), so maybe it’s just me … but is the font for the actual posts INCREDIBLY small. Like, I can barely read it on my enormous desktop screen and may have to try to figure out how to enlarge the size for the whole page in order to really be able to read it. I have to say, there are no other blogs or sites that I have this problem with. Something to look into. Thanks!


Congrats on the face lift, it’s beautiful!

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