Unbuttoned button-ups and preppy casual are the oxymorons that are taking over the fashion scene right now and it’s all thanks to the “coastal grandmother” aesthetic. Yup, the Nancy Meyers movie look has officially become a fashion trend and it’s everything we want it to be and more. We’re focusing on fashion today but some would say “coastal grandmother” is more than just a fashion trend, it’s a lifestyle. There’s even a playlist to prove it and an AD article on how to get the look in your home. The “coastal grandmother” is fashion’s newest IT girl and her look is easier to achieve than you might think (plus you probably already have the pieces in your closet). And no, you don’t have to be a grandmother to achieve this look, but it also doesn’t hurt if you are 🙂 Let’s explore WHAT the look actually entails:
So you get the vibe: it’s basically the grandmother who retired in Nantucket and spends her days at the beach picnicking with lobster rolls, white wine, and a good book. Her home is filled with collected vintage, seashells, and hydrangeas. You know her style is preppy, but loose, flowy and of course, a little beachy. Here are the staples you need to get the look:
Relaxed White Pants
The classic white pant. It’s probably in your wardrobe already – bonus points if you have linen or flowy white pants. It’s time to bust them out y’all OR if you’re in the market for some new white pants here are some of our favorites:
The Loose Button Down
Next, you’re gonna need a button-down. Typically the coastal grandmothers wear plain white or blue and white striped –– it can be layered under a sweater if it’s chilly, or worn on its own with a few buttons unbuttoned. OR for the risk takers: you can wear it completely unbuttoned and add it to your outfit as an additional layer.
This particular one is Emily’s latest favorite because it drapes great, is made of lightweight linen, and is super breathable. Those are three boxes I want all my shirts & it’s made our “what you bought last month” top seller list 2 months in a row (it’s that good).
Or for some other options, here are some more of our picks below!!
The Fisherman Sweater Or Cardigan
The fisherman sweater is a classic one, I know I have a ton that totally scream “coastal grandmother” so shop your closet because you probably do too! These sweaters are great to wear on their own, layered with a button-down (like in the last section), OR my personal favorite: draped over your shoulders and tied in a loose knot (so preppy and fun). Here are some of our picks:
The Tonal Sandal
Grandma goes to the beach all the time (because she probably lives just steps from the water), so you’ll rarely catch her in a closed-toe shoe. She loves slides because they’re the easiest and most comfortable and they’re probably a woven espadrille material or a brown leather. Here’s what she’s wearing (if she’s wearing shoes at all):
The Woven Bag
Now having beach energy means you’re gonna pair your outfit with a fun beach bag of course! To match the sandals, grandma is gonna have a brown woven beach bag that’s big and not too structured. Here are some of the totes we picked for the “coastal grandma” look:
So that’s it on the coastal grandma trend – let me know if you’re gonna try it out!! See ya in the comments 🙂