Sometimes you dismiss a company because you aren't their demographic and their branding doesn't do much for you. And sometimes you are super into a company just because you are the demographic and you get sucked in by everything they do, and yet once you get it home you are a bit disappointed (muji? anyone, in the store i love love love it, but once that pretty white binder is home, by itself, without all its japanese companions in the store that help it make sense, then i find it uber boring. ooh, i feel the same way about jcrew a lot of the time, all those frilly shirts on the models look amazing and modern, but when i get them home they look dowdy and make me look like a 12 year old going to an easter brunch). woah. i digress. Anyway, Pendleton, who i worked for the last couple weeks is one of the companies that i always knew was a good one (american made, all quality, family owned for 130 years, OREGON!! - all awesome) but not convinced it was 'for me'. When it is all together in the catalogue or store i think it's 'nice', but it just doesn't seem to fit my style and weather. They are not unnoticed. The top shot is of the line that opening ceremony did with pendleton. They have also collaborated with Hurley, Nike and Comme Des Garcon. not bad. So, after spending a couple weeks with the product I have found a few things that i'm savin' up fer: