I’m so excited to announce the launch of our first furniture collection – Room Service by Emily Henderson. I love these pieces so much. These 5 sofas and 2 chairs are readymade in America, to you in 2 weeks (when in stock), designed to be comfy, family/pet friendly, and design-forward without being overly trendy. My team has been working on this for over a year, with our business partner Sean Lowe (yes, the bachelor), and it’s being sold and sold through and delivered by Wayfair (who can do it at such a low cost). Y’all, we LOVE every. single. piece. in this collection so much. They were all designed for real living, for many different styles of homes in colors that can make a statement (and let you not worry about life stuff). Let’s see them:

For the first launch (which we are already adding to), we have 7 different styles, and they all come in a few colors and sizes (some sofas + a chair). The design process was both super enjoyable and very painstaking, with three trips to the factory to ensure that our vision and level of comfort were perfectly executed (with many tweaks along the way). We prioritized comfort and style equally (which is hard!!) and tried our best to keep the price point affordable enough for high-quality pieces.

We chose the fabrics to be mostly performance-based – there are many mid/dark colors that are so beautiful and instantly inject style into a room, while also being more forgiving (I like a light sofa in theory, but prefer a mid/dark-tone for my own life with kids and pups).

While we did the design 100% in-house (led by Jess), we needed a partner on the business side. Enter Sean Lowe and Clay, his business partner and best friend, who have a ton of experience in the furniture manufacturing world (I didn’t know either!). They became our partners in all things operations, manufacturing, inventory, delivery, and customer service. Read more on how the partnership came to be (it’s a wild story). It’s been really incredible. They handled helping us bring our designs to market with such ease and professionalism. It was such a lovely process full of trust, mutual hard work, and a shared goal of great furniture. First time in collaboration history?? :)

We shot this catalogue at a studio, my brother’s river house house and rented a more traditional home in Portland (produced by us – go Gretchen!). We styled with 100% Wayfair products (and our rugs), so what you are seeing today isn’t the reveal of my brother’s house – it’s just staged for this shoot (reveals coming in the fall).

I clearly designed some of these sofas for this home, not just the color palette, but comfort, family friendliness (they have two kids and a pup), and just overall a vibe that I think would be really popular in a lot of homes.

We also shot at our friend Catherine’s home in Portland, that is gorgeous and offered a more traditional vibe. I’m so proud of every shot, every angle, every sofa, every floral arrangement. What a dream it was :) So let’s meet the family! (And yes, many were named after my family of pets).

Meet Barb – The Rounded Arm Of Our Dreams

Barb Sofa in 84″ | Barb Sofa in 96″

And yes, Barb was named after our pig Barb, meant as a place holder name but it just stuck!!!

Barb was the first sofa we designed, just so excited about that curved arm and unexpected decorative rounded leg. This is Jess’ baby, and it set the tone for the rest of the pieces (comfortable but with unexpected lines and legs).

The Barb is really ergonomic – it sits really comfortably as either a lounge sofa or more upright (not too deep, not too shallow), and the back is higher than others, making it more supportive. We designed it to come in that beautiful rose color, powder blue velvet, and chocolate brown velvet. The seat is very comfortable, while still holding its shape, and we made the back cushions even cushier than the seat to ensure you could sink back enough. I would 100% have these in my living room if I could keep my dogs off the back cushion (see the “Alice” sofa I designed for this exact purpose).

Meet Baby Barb – She’s A Big Lady!

Baby Barb Chair and a Half

The truth is this chair, the Baby Barb, is absolutely, ridiculously awesome, and we all fought over keeping the sample (shown here). My brother won because he’s a big guy and it’s a chair and a half (and I legit didn’t have a place for it YET) and frankly it looked so beautiful in his living room that I couldn’t bear to steal it from him. It’s so beautiful, so comfortable, and yes, so big (so check your measurements to ensure that it will fit!). A grown-up and a kid can easily sit in this chair together – we are obsessed with it.

Meet Oscar – Our Midcentury Comfort Dream

Oscar Sofa in 84″ | Oscar Sofa in 96″

Oscar is hands down the most squishable, sink-inable sofa in the line. We designed the lines to be so comfortable, deep, and ergonomic (still supportive). But what makes it so comfortable is the seat cushion formula. It is a bench seat (not multiple seats), and it has a combination of foams that makes it so comfy from day one. Now, due to the level of sinkability, the seat cushion isn’t as tight as others; it can’t be – it’s meant to look casual and comfortable. I would also 100% have two of these facing each other in my living room if my dogs didn’t sit on our back cushions. It’s an excellent sofa – such pretty lines in the arm, but with extreme comfort. I’m very jealous that my brother has it.

We also made a smaller version in this green linen (that looks like tweed). It’s just such a solid, fantastically made sofa with a cute, rounded arm and back that makes it look special. Depending on the success of this one, we think we are going to launch it in more colors and sizes (possibly a sectional). It’s extremely rad.

Meet Otto – Postmodern And Strong

Otto Sofa

Otto is where we got more postmodern with the lines – extremely clean and solid for those who want a more minimal and modern style with a strong wood chunky base. It is firmer than the others, but with a layer of cushion, so it’s still comfortable (but it’s a tight seat so less sink-in-able). We actually tweaked back pillows to be higher and more supportive (it’s a lower back) that we haven’t shot yet, which come with it, so when you see the pillows on the site, know that they are 2″ taller (which doesn’t really look different, but I’m pleased with the comfort). It’s beautiful from the back for all of us who have floating sofas, and it works really well with pieces that have more complicated lines since it’s so simple.

Right now, the Otto is only offered in the 108″ (not the shorter rust version you see above – we decided against that). We have it in that charcoal, a rust velvet (shown), and the most beautiful minky velvet called “Cub”. This one is chunky, so check your doorway/hallway dimensions to make sure you can fit (it won’t be an easy one to maneuver around corners).

Meet Alice – My Baby!!!

Alice Sofa in 72″ | Alice Sofa in 96″

This is the sofa I designed for me! Originally called Alicia (after our pig), I felt that Alice was more apt for this beautiful lady. Every time I look at this sofa, I’m so happy – the lines are so pretty and feminine, but the proportions are still generous, and it’s really solid. It comes with long back pillows (the longer sofa has two of them, actually), should you want them, but the back is a tight back that doesn’t need the cushion; therefore, no cushions for my dogs to sit on and crush down (and then look so sloppy/messy). Alice is streamlined and more formal for sure, but with whimsical lines and feet. It’s exactly what we wanted and what we need for our living room – we mostly sit in here to talk or read news/coffee in the morning. So I am 100% happy with the comfort level on this cushy but firmer seat.

The arms are just so pretty, and that oval leg is unexpected. The piping around the curved back is so gorgeous, and that dark green velvet is so forgiving (read kid/pup/life friendly) while still being elevated and looking really luxurious. I’m OBSESSED and I’m awaiting my two 96″ matching pair (the samples were only 84″ inches and I needed 96″). The Alice will come in a cream velvet, espresso velvet (so gorgeous), and this green velvet. Currently, it’s being sold as a loveseat (72″) or a longer sofa (96″). I’m truly giddy about her.

Meet Milo – The King of Comfort

Milo Sofa | Milo Sectional

We obviously couldn’t have a collection without a really comfy family room, TV watching sectional. The Milo is that sofa – meant to be really big and easy to live in. We kept the lines really simple, but shook it up with the large round wood legs.

It can certainly be more elevated as shown here, too. It’s just a really easy sofa and sectional to work in any style. And don’t worry – we are offering it in this cream linen as well as charcoal velvet and espresso velvet. If you have kids and want it for your family room, I’d definitely go for it in one of the darker, cozier colors. But this cream has a lot of texture and tones in it, so be more forgiving than bright white (but it’s still a light color, obviously). This sofa seat will start a tiny bit firmer and will get squishier over time, but we really didn’t want it to lose its shape or look sloppy – it’s such a delicate balance.

Meet Suz – Our Swivel Lady

Suz Swivel Chair

This fancy swivel lady is Mal’s baby – she designed Suz to be the perfect swivel chair that is generous in size, and can easily live in a more formal living room as well as a media/office room. The lines are a bit regency (and frankly, hard to execute). I am trying to figure out how to shove these in my living room as I’m hoarding these right now (but I fear the gold and green of the sofa would be a bit “Go Ducks” even for me).

That little step at the base is so chic, and the tight back is smooth and beautiful. If this sepia color isn’t right for you, we also sell this in “ink” (that dark blue velvet) and espresso (dark brown velvet). Yes, we like velvets :)

Meet Bennett

Designed specifically for my brother’s family room, this U-shaped double chaise sectional is the only piece you need in your family room. It has not one but two “cuddle corners” so everyone can pile on the sofa together to watch a movie. While we didn’t get the perfect sample in time to shoot with the rest of them (we tweaked the design on this a lot), we are shooting it in my brother’s house soon and can reveal it asap. We are selling it in ink (the navy blue velvet), cub (a mink-link warm velvet), and evergreen (the soft green linen shown).

I can’t tell you how proud of my team I am – grateful is probably the right word (Caitlin is sadly missing from this photo because she had to be on the East Coast). It was a real group effort between the design (Jess and Mal!), the marketing (all of us), the production of this shoot (go Gretchen!), the social media (Mal and Marlee), and the operations (Sean and Clay). Again, everything is being sold and distributed through Wayfair because they are honestly the most trusted brand for shipping furniture at the lowest cost – but FYI we are still dialing in the landing page (so many of our pretty photos above are missing – hopefully fixed soon). It’s been a journey, and putting this baby into the world today makes us all so happy. Thank you for being here and reading along. I hope you love them (feel free to tell us in the comments and ask ALLLL the questions :))

*Photos by Kaitlin Green