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Announcing Our First Furniture Collection: ROOM SERVICE By Emily Henderson

I’m so excited to announce the launch of our first furniture collection – Room Service by Emily Henderson. I love these pieces so much. These 5 sofas and 2 chairs are readymade in America, to you in 2 weeks (when in stock), designed to be comfy, family/pet friendly, and design-forward without being overly trendy. My team has been working on this for over a year, with our business partner Sean Lowe (yes, the bachelor), and it’s being sold and sold through and delivered by Wayfair (who can do it at such a low cost). Y’all, we LOVE every. single. piece. in this collection so much. They were all designed for real living, for many different styles of homes in colors that can make a statement (and let you not worry about life stuff). Let’s see them:

For the first launch (which we are already adding to), we have 7 different styles, and they all come in a few colors and sizes (some sofas + a chair). The design process was both super enjoyable and very painstaking, with three trips to the factory to ensure that our vision and level of comfort were perfectly executed (with many tweaks along the way). We prioritized comfort and style equally (which is hard!!) and tried our best to keep the price point affordable enough for high-quality pieces.

We chose the fabrics to be mostly performance-based – there are many mid/dark colors that are so beautiful and instantly inject style into a room, while also being more forgiving (I like a light sofa in theory, but prefer a mid/dark-tone for my own life with kids and pups).

While we did the design 100% in-house (led by Jess), we needed a partner on the business side. Enter Sean Lowe and Clay, his business partner and best friend, who have a ton of experience in the furniture manufacturing world (I didn’t know either!). They became our partners in all things operations, manufacturing, inventory, delivery, and customer service. Read more on how the partnership came to be (it’s a wild story). It’s been really incredible. They handled helping us bring our designs to market with such ease and professionalism. It was such a lovely process full of trust, mutual hard work, and a shared goal of great furniture. First time in collaboration history?? :)

Black Side Table | Coffee Table | Black Vase | Ceramic Jar | Green Pillow | Tan Fringe Pillow | Blue Fringed Pillow | Rug

We shot this catalogue at a studio, my brother’s river house house and rented a more traditional home in Portland (produced by us – go Gretchen!). We styled with 100% Wayfair products (and our rugs), so what you are seeing today isn’t the reveal of my brother’s house – it’s just staged for this shoot (reveals coming in the fall).

Floor Lamp | Coffee Table | Ceramic Jar | Black Vase | Green Pillow | Black End Table | Rug

I clearly designed some of these sofas for this home, not just the color palette, but comfort, family friendliness (they have two kids and a pup), and just overall a vibe that I think would be really popular in a lot of homes.

Black Vase | Table Lamp | Abstract Art 1 | Abstract Art 2 | Black Side Table | Lumbar Pillow | Tan Fringe Pillow | Rust Embroidered Pillow | Throw Blanket | Floor Lamp | Coffee Table | Black Vase | Wood Round Box | Rug

We also shot at our friend Catherine’s home in Portland, that is gorgeous and offered a more traditional vibe. I’m so proud of every shot, every angle, every sofa, every floral arrangement. What a dream it was :) So let’s meet the family! (And yes, many were named after my family of pets).

Meet Barb – The Rounded Arm Of Our Dreams

Barb Sofa in 84″ | Barb Sofa in 96″
End Table | Lamp | Lumbar Pillow | Throw Blanket | Coffee Table | Green Pedestal | Cream Vase | Marble Box | Rug | Planter

And yes, Barb was named after our pig Barb, meant as a place holder name but it just stuck!!!

End Table | Cream Vase | Lumbar Pillow | Rug

Barb was the first sofa we designed, just so excited about that curved arm and unexpected decorative rounded leg. This is Jess’ baby, and it set the tone for the rest of the pieces (comfortable but with unexpected lines and legs).

Ceramic “Planter” | Throw Blanket | Lumbar Pillow | Abstract Art | Rug

The Barb is really ergonomic – it sits really comfortably as either a lounge sofa or more upright (not too deep, not too shallow), and the back is higher than others, making it more supportive. We designed it to come in that beautiful rose color, powder blue velvet, and chocolate brown velvet. The seat is very comfortable, while still holding its shape, and we made the back cushions even cushier than the seat to ensure you could sink back enough. I would 100% have these in my living room if I could keep my dogs off the back cushion (see the “Alice” sofa I designed for this exact purpose).

Meet Baby Barb – She’s A Big Lady!

Baby Barb Chair and a Half
Floor Lamp | Black Side Table | Marble Box | Green Pillow | Rug

The truth is this chair, the Baby Barb, is absolutely, ridiculously awesome, and we all fought over keeping the sample (shown here). My brother won because he’s a big guy and it’s a chair and a half (and I legit didn’t have a place for it YET) and frankly it looked so beautiful in his living room that I couldn’t bear to steal it from him. It’s so beautiful, so comfortable, and yes, so big (so check your measurements to ensure that it will fit!). A grown-up and a kid can easily sit in this chair together – we are obsessed with it.

Meet Oscar – Our Midcentury Comfort Dream

Oscar Sofa in 84″ | Oscar Sofa in 96″
Tan Fringe Pillow | Blue Fringed Pillow | Throw Blanket | Lumbar Pillow | Coffee Table | Ridged Box | Ceramic Jar | Black Vase | Black End Table | Rug

Oscar is hands down the most squishable, sink-inable sofa in the line. We designed the lines to be so comfortable, deep, and ergonomic (still supportive). But what makes it so comfortable is the seat cushion formula. It is a bench seat (not multiple seats), and it has a combination of foams that makes it so comfy from day one. Now, due to the level of sinkability, the seat cushion isn’t as tight as others; it can’t be – it’s meant to look casual and comfortable. I would also 100% have two of these facing each other in my living room if my dogs didn’t sit on our back cushions. It’s an excellent sofa – such pretty lines in the arm, but with extreme comfort. I’m very jealous that my brother has it.

Coffee Table | Black Tray | Ceramic Striped Box | Rug

We also made a smaller version in this green linen (that looks like tweed). It’s just such a solid, fantastically made sofa with a cute, rounded arm and back that makes it look special. Depending on the success of this one, we think we are going to launch it in more colors and sizes (possibly a sectional). It’s extremely rad.

Meet Otto – Postmodern And Strong

Otto Sofa
Throw Blanket | Ceramic Striped Box | End Table | Table Lamp | Coffee Table | Striped Vase | Marble Tray | Ceramic Jar | Rug

Otto is where we got more postmodern with the lines – extremely clean and solid for those who want a more minimal and modern style with a strong wood chunky base. It is firmer than the others, but with a layer of cushion, so it’s still comfortable (but it’s a tight seat so less sink-in-able). We actually tweaked back pillows to be higher and more supportive (it’s a lower back) that we haven’t shot yet, which come with it, so when you see the pillows on the site, know that they are 2″ taller (which doesn’t really look different, but I’m pleased with the comfort). It’s beautiful from the back for all of us who have floating sofas, and it works really well with pieces that have more complicated lines since it’s so simple.

Coffee Table | Ceramic Striped Box | Black Vase | Marble Tray | Rug

Floor Lamp | Coffee Table | Ceramic Jar | Black Vase | Green Pillow | Black End Table | Rug

Right now, the Otto is only offered in the 108″ (not the shorter rust version you see above – we decided against that). We have it in that charcoal, a rust velvet (shown), and the most beautiful minky velvet called “Cub”. This one is chunky, so check your doorway/hallway dimensions to make sure you can fit (it won’t be an easy one to maneuver around corners).

Meet Alice – My Baby!!!

Alice Sofa in 72″ | Alice Sofa in 96″
Floor Lamp | Coffee Table | Marble Box | Ceramic “Planter” | Wood Round Box | Abstract Art | Rug | Brown Vases

This is the sofa I designed for me! Originally called Alicia (after our pig), I felt that Alice was more apt for this beautiful lady. Every time I look at this sofa, I’m so happy – the lines are so pretty and feminine, but the proportions are still generous, and it’s really solid. It comes with long back pillows (the longer sofa has two of them, actually), should you want them, but the back is a tight back that doesn’t need the cushion; therefore, no cushions for my dogs to sit on and crush down (and then look so sloppy/messy). Alice is streamlined and more formal for sure, but with whimsical lines and feet. It’s exactly what we wanted and what we need for our living room – we mostly sit in here to talk or read news/coffee in the morning. So I am 100% happy with the comfort level on this cushy but firmer seat.

Coffee Table | Cream Vase | Marble Tray

The arms are just so pretty, and that oval leg is unexpected. The piping around the curved back is so gorgeous, and that dark green velvet is so forgiving (read kid/pup/life friendly) while still being elevated and looking really luxurious. I’m OBSESSED and I’m awaiting my two 96″ matching pair (the samples were only 84″ inches and I needed 96″). The Alice will come in a cream velvet, espresso velvet (so gorgeous), and this green velvet. Currently, it’s being sold as a loveseat (72″) or a longer sofa (96″). I’m truly giddy about her.

Meet Milo – The King of Comfort

Milo Sofa | Milo Sectional
Plaid Pillow | Green Pillow | Ivory Pillow | Throw Blanket | Coffee Table | Brown Vase | Floor Lamp | Abstract Art | Rug

We obviously couldn’t have a collection without a really comfy family room, TV watching sectional. The Milo is that sofa – meant to be really big and easy to live in. We kept the lines really simple, but shook it up with the large round wood legs.

Black Vase (in other room) | Table Lamp | Abstract Art 1 | Abstract Art 2 | Black Side Table | Lumbar Pillow | Tan Fringe Pillow | Rust Embroidered Pillow | Throw Blanket | Coffee Table | Black Vase | Wood Round Box | Floor Lamp | Rug

It can certainly be more elevated as shown here, too. It’s just a really easy sofa and sectional to work in any style. And don’t worry – we are offering it in this cream linen as well as charcoal velvet and espresso velvet. If you have kids and want it for your family room, I’d definitely go for it in one of the darker, cozier colors. But this cream has a lot of texture and tones in it, so be more forgiving than bright white (but it’s still a light color, obviously). This sofa seat will start a tiny bit firmer and will get squishier over time, but we really didn’t want it to lose its shape or look sloppy – it’s such a delicate balance.

Meet Suz – Our Swivel Lady

Suz Swivel Chair
Throw Blanket | Abstract Art 1 | Abstract Art 2 | Black Vase | Blue Table Lamp | Side Table | Ceramic “Planter” | Rug

This fancy swivel lady is Mal’s baby – she designed Suz to be the perfect swivel chair that is generous in size, and can easily live in a more formal living room as well as a media/office room. The lines are a bit regency (and frankly, hard to execute). I am trying to figure out how to shove these in my living room as I’m hoarding these right now (but I fear the gold and green of the sofa would be a bit “Go Ducks” even for me).

Planter

That little step at the base is so chic, and the tight back is smooth and beautiful. If this sepia color isn’t right for you, we also sell this in “ink” (that dark blue velvet) and espresso (dark brown velvet). Yes, we like velvets :)

Meet Bennett

Floor Lamp | Plaid Pillow

Designed specifically for my brother’s family room, this U-shaped double chaise sectional is the only piece you need in your family room. It has not one but two “cuddle corners” so everyone can pile on the sofa together to watch a movie. While we didn’t get the perfect sample in time to shoot with the rest of them (we tweaked the design on this a lot), we are shooting it in my brother’s house soon and can reveal it asap. We are selling it in ink (the navy blue velvet), cub (a mink-link warm velvet), and evergreen (the soft green linen shown).

I can’t tell you how proud of my team I am – grateful is probably the right word (Caitlin is sadly missing from this photo because she had to be on the East Coast). It was a real group effort between the design (Jess and Mal!), the marketing (all of us), the production of this shoot (go Gretchen!), the social media (Mal and Marlee), and the operations (Sean and Clay). Again, everything is being sold and distributed through Wayfair because they are honestly the most trusted brand for shipping furniture at the lowest cost – but FYI we are still dialing in the landing page (so many of our pretty photos above are missing – hopefully fixed soon). It’s been a journey, and putting this baby into the world today makes us all so happy. Thank you for being here and reading along. I hope you love them (feel free to tell us in the comments and ask ALLLL the questions :))

*Photos by Kaitlin Green

Fin
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Kerri
18 days ago

So so good! I wish I needed a new sofa.

Kristine
18 days ago

These are gorgeous! Will these also ship through Wayfair Canada?

Sonia
18 days ago

Where was Alice 2 months ago? The 72” version would’ve been perfect for my new, teeny tiny living room. So jealous of everyone who will get to enjoy her!

Jen
18 days ago

Congratulations on the launch! These are all SO GREAT!!!! And the vibe with the photos & marketing pull on the fun & hip EHD vibe of ‘you can have a styled, livable home … lemme show ya”! Strong work ladies!

Evie
18 days ago

I’m sitting here trying to figure out how to rearrange everything to have 2 of the gorgeous green creatures…you guys are an amazing team , just beautiful

Kathleen
13 days ago
Reply to  Emily

Are you replacing your green velvet Lulu and Georgia sofas? I will gladly take them off your hands!!!

Bluebird
18 days ago

Love these & also love how they are styled with the lamps, side tables, etc. would love to put together a couple rooms in our home with these — did I miss the links for where to find the tables & lamps & decor you staged here? If not, are you able to share those? Thanks much 😀

Tarynkay
18 days ago

I really like the colors. Is there a way to get fabric samples? Is this performance fabric, and if so, what does that mean? The photos of you perched precariously on the arm or back are very cute. But I would like all couch marketing to include the following poses: 1) someone lying down napping (and then include the person’s height) 2) different groupings of people sitting on the couch like normal people sit on couches, backs against the back, not perched up at the edge. 3) if a child plus adult fit in the chair and a half, a photo of that- what age child? What size adult? Is the child halfway on the adult lap? 4) You’ve mentioned several times that your brother is a larger person, which I appreciate. My husband is a tall athlete who hangs out with lots of tall athletes. We have many heavier friends. We have experienced multiple broken chairs over the past 24 years. We just repaired a chair and realized that the brackets holding it together were very flimsy and also screwed into particle board. So it will break again. Can you speak to the construction of these pieces? What steps… Read more »

Nila Akhtar
17 days ago
Reply to  Tarynkay

Agree couch marketing images should include people in standard poses. They appear deep with short backs. I would not purchase online unless I had the opportunity to try one in person.

Eva
12 days ago
Reply to  Nila Akhtar

I love the look of Alice but agree that the back looks very short – Emily do you have any pics of people sitting on Alice and what it looks like? How high does the sofa reach to the average persons back?

Cat
18 days ago

Any idea why Wayfair won’t deliver the Oscar or the Suz to my NorCal zip code? I tried my zip, along with a SF zip and two Silver Lake zip codes. No luck.

The green linen Oscar is absolutely beautiful! I have a hard time finding furniture in green tweed-like fabric like that.

Allison C
18 days ago
Reply to  Cat

CA has a lot of its own rules. I was wondering if it has something to do with fire retardants, or other regulations… I’m curious to know too!

Azure
18 days ago
Reply to  Cat

IDN but it happens a lot on the Wayfair site. I’m in Los Angeles and I’m helping my sister buy furniture in Utah. Lots of times it says I can’t ship to me, but no problem shipping to her.

Paula Ryan
18 days ago

Love all of these! It’s about time you got your own line:) Well done ladies!

Donna
18 days ago

Aww, the sectional isn’t on the Canadian website, only the US one. Too bad!

Tiffanie
18 days ago

Volunteering for readers-room-refresh-sofas-in-the-wild-styled-by-EHD team. I’ll likely need two Oscars! 🛋️ Where do I send “before” pics and room measurements?

Jenn
18 days ago

Love the sofas Emily, they are so beautiful and congrats to the entire team on the launch!

My one hope for the future, I wish there were more fabrics besides mainly velvet offered. (And/or more colors in the linen.) Velvet doesn’t work well for my golden retriever whose fur sticks to it like crazy! (Or for my style, tbh, it’s a little traditional/formal for me.)

I also don’t see the fabric types on Wayfair – maybe one small thing to adjust on their site! You can choose color but it doesn’t mention “velvet” or any other fabric details per color choice.

Jenn
18 days ago
Reply to  Jenn

Ah I see now there were some comments about the website fabric details on Friday’s post, too. Thanks for being on it!

Julie S
17 days ago
Reply to  Jenn

I second this! Two of the sofas are contenders for my upcoming LR refresh, but my husband CANNOT handle touching velvets, and I find smooth/flat linen type fabrics show every mark. I love nubby chenille style upholstery and would love to see that added. My 2 cents!

Jenn
18 days ago

If you’re taking future sofa requests… :) My deepest sofa wish is for a sectional that has a super wide chaise section for couples to watch tv from. Chaises are always too narrow for two people, and so one person has to sit on the seam between the chaise and rest of the couch. A sofa that is like half chaise, half normal depth would be incredible.

Leigh H
18 days ago

Congratulations! I love that chair and 1/2 and the names — soo good! Wish I needed a sofa or a chair so badly!

Roland torres
18 days ago

Wayfair won’t ship to my zip in Calif?

Sarah
18 days ago

Congratulations! So nice when cushion give is described

Julia
18 days ago

FYI the Bennett is showing original price of $15K and is currently 76% off. Would assume that’s an error!

sarah
18 days ago

Is it possible to get a schematic with dimensions? On the Wayfair site, the noted dimensions for the sectional are not easy to understand.

Courtney
18 days ago

SO exciting! Everything is beautiful and I know I can trust you when you say it is comfy! Would LOVE to see the Milo in a smaller size for those of us in smaller houses! It is SO hard to find a 96″ corner sectional that isnt cheaply made (looking at you joybird…)

Sona
18 days ago

Bravo!!! Absolutely hit this one out of the park. Y’all deserve all the praise and kudos coming your way!

Gianna
17 days ago

where is the end-table from in this photo? :)))))))

Evie
17 days ago
Reply to  Gianna

They added links under all the pics.

Gianna
17 days ago
Reply to  Evie

I tried attaching a photo for the one unlinked but it didn’t attach :/ trying again!

Gianna
17 days ago
Reply to  Gianna

ok photo not working lol. It’s the end table in the photo with the ocean barb – the little stool / simple design.

Dree
17 days ago
Reply to  Gianna

It’s the Stump Stool by Kalon Studios.

Gianna
16 days ago
Reply to  Dree

Thank you! <3

Brenda
17 days ago

These are all so good! Congratulations!!

Evie
17 days ago

These 5 sofas and 2 chairs are readymade in America”
I see 6 sofas (or 5 sofas and 1 sectional?) and 2 chairs.

Alice (72” and 96”)
Baby Barb Chair
Barb (84” and 96”)
Bennett
Milo Sectional
Oscar (84” and 96”)
Otto (108”)
Suz Swivel Chair

Dree
17 days ago
Reply to  Evie

The Milo is available as a sofa too. I think the pics on the Milo Sectional are wrong? There is a Left Hand Facing option and a Right Hand Facing option but the pics are identical. Sectionals confuse me, which is which?

Cici Haus
15 days ago

Congratulations to all of you ladies! What excellent work. Love them!

Gabi
15 days ago

Does anyone know where the sharp-shouldered black blazer or navy floral print pants are from? I can ID all the other clothes but not those two items. Thx.

Jocelyn
15 days ago

They are all beautiful and I love that you have some that are 84″. I needed one of that length and they were very difficult to find. I finally found one at Arhaus but I would have taken any of these. I also have a dog that sits on the back of our sofa and has destroyed the cushions, so Alice would be perfect for replacing that sofa someday. I would love it in a performance fabric that isn’t velvet. I think all these pieces will be a hit.

Christie Schneider
14 days ago

Is Room Service a nod to Sarah Richardson’s old show Room Service?

Tracy
14 days ago

Just saw Em in the Wayfair magazine I pulled out of my mailbox today!! Such a pretty spread!

Evie
14 days ago
Reply to  Tracy

If you search “wayfair catalog” it’s one of the first links on Wayfair

Monica
14 days ago

Wow, the Oscar couch is insanely cool! Are fabric samples available? We’d love to check the colors/fabrics before deciding. We love these!

Allison Ford Sharamitaro
13 days ago

Ahhh these are all so gorgeous! I am in the market not only for me but also for my client here in Long Beach, CA but it is saying that they aren’t able to ship to my zip! Hope that is just a glitch! Will def reach out to the Wayfair trade department to learn more. Also hoping you offer fabric swatches. Congratulations on the line!

Suz
13 days ago

Did you name a chair after me???? Love it! I’m so honored!❤️

Selina
11 days ago

I love the Oscar! We have a real life Oscar and are in desperate need of a new couch. Not sure I need any more hints on what to get! But I really wish the olive were velvet- I’m replacing a perfectly 2000’s baby blue velvet couch and I love the material for cleaning. We’ve gotten almost 20 years out of it!

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