The new website is getting finished – much thanks to Project M Plus for doing some next level design and tech work. One of the things we are doing is expanding our design services to accommodate smaller budget client work. So we are launching our E-design services which basically is where we design your space digitally (see details, below).
But before we figure out how and what to charge we need a guinea pig – someone who we can test out the service with, to figure out exactly how much manpower would go towards making each room beautiful – and how much back and forth there really needs to be. There are many people who do E-design out there – some really good and some really generic, and as you can suspect, the price points are all over the place. While we want to work with smaller furniture budgets, we still want each one to be VERY VERY GOOD; full of personality, unique finishes and just NOT generic. Generic design is easy, I promise. I’ve done it. But pulling together a beautiful, well-rounded room full of texture, depth and function takes a lot of time in the traditional client world – but we have no idea how much time in the digital client world.
So one of you is going to win a free E-design – not the furniture and decor, etc, but our services to design a room of yours – with your style, budget and needs. This way we can test out this service and make sure that we run it properly before we launch it.
For the giveaway, here’s what you need to do:
So let me walk you through one of our designs, to show you the whole process:
First: you send us the following:
We are working on a non-e design project right now so we figured we’d use it as the example to walk you through the whole process.
Here are the before shots of the desired space:
Don’t worry, you don’t have to put them in a grid like we did – but this many photos, from every angle, taken during the day time, is crucial. We do fancy renderings, but this is what you can send to us – no need to do it on your computer:
Just having your budget (from the questionnaire), drawings and ‘before’ photos doesn’t tell us enough about what your style is. So we’ll need lots of descriptions and as many images as possible – typically in the form of a pin board. Like so:
Then we’ll have the conversation about what you need – aka do you want the space to be a TV lounge or a formal sitting room? Are you ‘sectional’ people or ‘club chair’ people. Kids? Pets? Storage? We want both the fun stuff (I love floral wallpaper!) and the boring stuff (my cat pukes on persian rugs).
We give you a quote, and then after you approve the quote (and we get a payment) we get to working and send you loads of VERY fun things:
First we send you the inspiration board and color story – so we know we are on the right track.
Once you say ‘Yes, Emily, that looks stunning. You and your team are angelic geniuses”, we move forward with exact products, paint colors, etc – like so:
sconce | coat hooks | linen bedding | striped bedding | wall hanging | limewash wall paint | pendant light | saarinen side table | bed | rug | dresser | pillows | drapes | chair | hide rug | sofa | fireplace | black pendant | stool
Then once you say, ‘Yes, Emily, I love every single one of those things, you and your team are nothing but miracle makers. I have no changes at all”, then we plug them into a floorplan for you:
And give you a source/product guide for each piece so YOU can order every piece, like so:
Then you get your dream room (based on your budget – although we might have a minimum per room) without paying the price of our more custom traditional design work.
Vintage is tricky since everything is online. We can do it, but if something sells before you buy it, then unfortunately you’ll have to pay for the re-sourcing time. And there are no returns with vintage.
We don’t source any custom furniture or even upholstery fabric – these are all ready to purchase pieces unless we work on a different pay structure to accommodate those requests.
As you can clearly see it is a nuanced situation (because designing a home ALWAYS is) and so testing it is crucial before we throw out random numbers and realize that we are making $4 an hour. So some one is going to be our lucky guinea pig and will WIN our E-design services. For free. You don’t have to be in L.A., you just have to read this blog and follow/comment on My Instagram.
SOOOOOOO if you are interested in this FREE service at all, head on over to our Instagram and follow those strangely complicated rules. Remember the more people you tag – whose style you admire – the more times you enter and the more chance you have at winning. So don’t be shy. Good luck 🙂
****UPDATE: If you aren’t on Instagram then like my page on Facebook , and tag your friends there. Again do separate comments so we jut calculate the amount of comments and draw a number. I think this should work. If not then Twitter – just make sure that you use the hashtag so I can find them – #edesignbyemily I’ll add these numbers on top of the Instagram numbers. So if the instagram comment number stops at 847 then i’ll start comments at 848 – however many, and then when I go to plug in the number into the random program it will choose a number from 1 – however many total votes there were. SOOOO complicated, sorry. And if you are wondering if this is also a way to grow our social media following the answer is ‘you betcha’. xx