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Introducing the Most Beautiful TV In The World ...

A Greenhouse Makeover with ‘The Frame’

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“Hiding the TV” has historically been designers’ #1 problem, as well the subject of many blog posts, articles and nightmares. Like chemists working in a lab on a variety of potions for hair loss or wrinkle prevention, we designers have come up with many “contraptions” to hide this box of wonderful entertainment, but the problem has never been truly solved. Sure you can put the TV inset behind custom barn doors, surround it with art, have it pop out of a typically not so attractive credenza, or even lower from the ceiling. But in all cases either the TV or the contraption still draws attention and screams “I’M A TV.” It’s a big black box that ruins vignettes, dictates room layouts, and yet holds hours of our entertainment. For many people, it’s a decorative necessary evil. No longer. Samsung’s new TV, The Frame, called “The Most Beautiful TV In The world” is here and their bold tag-line is not overselling. It’s true.

What does a beautiful TV even look like? Take a look at these examples where it is styled out in different settings. 

Frame Tv
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Yes, that mountainscape photo is actually The Frame.

Here, below they hung it above the mantel AND IT LOOKS GOOD.  

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A super colorful art wall houses The Frame in the middle. In case you are just jumping into this post – The Frame, is Samsung’s new TV that looks like art (that you choose) and these photos are selling it. 

I gave an audible gasp (of joy and relief!) when I saw it for the first time in person. It’s that good.

I can proudly say that I am The Frame‘s new spokesperson and was given the opportunity to design four spaces for a film series all about “Reframing” your space with that beauty.

When my agents brought me this amazing opportunity I knew I would say yes. I would be leaving my family for two weeks to be in upstate New York, designing 4 spaces (sites un-seen), in 12 days with a crew I didn’t know. But I couldn’t say no. The product is genius in both beauty and function, the locations were stunning, the ad agency and director are innovative, the creative design freedom was so enticing, and the other “co-stars” (amazing bloggers/influencers) were all talented people I wanted to meet and work beside. I knew it would be crazy, but I said yes signing up for the experience and creativity.

We were SCRAMBLING the entire time (many moments of panic), but as you can expect it was also so exhilarating. It brought me back to “DesignStar” and “Secrets From a Stylist” days where I ran on adrenaline, with 16 hour work days and only breaks to shove food in my face (and get touched up). It needed to be fast. It needed to be within budget, and since my name was on it, most importantly it needed to be REALLY, REALLY GOOD.

With the help of a lot of talented people – production design team, art department, Brady, the other influencers, and our favorite stores who loaned us gorgeous pieces so we could stay within budget – we pulled it off. I am extremely proud of the designs, the job, the experience, the photos, and the films that were created. As a “content creator” who’s job it is to put new ideas and images out there, this is dream content.

The concept for this series is all about Reframing your space – taking an unexpected space that isn’t typically for living and transforming it into a beautiful living space for gathering, and yes, watching an unexpectedly beautiful TV that looks like a piece of art. This TV reinvents TVs in beauty so we wanted to show it in a space that was also rethought, or “Reframed” in this case.

Emily Henderson Samsung Frame The Tv Grid Of Befores Spaces

We turned a rubble-filled greenhouse into a Scandinavian summer allotment (today’s film), a barge into a gallery space, a run-down boat house into a family summer cabin, and a 120 year old barn into a multi-use living and entertaining space that was inspired by a hotel style lobby/bar. In 12 days. You can sense my adrenaline just writing it, no?

Watch the film and then stick around to read about the process and see the photos. It’s different than any video series I’ve ever done. You’ll see why when you watch, but I for one LOVE IT.

Let’s dive in.

Project 1: The Greenhouse. We are going to Reframe this gorgeous, but totally unused greenhouse.

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For each film/design I partnered with another creative mind to transform the space. We collaborated on the design inspiration and my team executed. The first one was with Niki Brantmark of My Scandinavian Home. She is even more lovely than her Instagram feed (which is so very, very lovely). Her blog focuses on Scandinavian design and she shoots and posts home tours that represent the warmth and simplicity that is the Scandy style. She brought the idea of an “allotment” to the table. It’s essentially a little shed, greenhouse, or gardening space that people in Sweden turn into little summer homes or living spaces in the daylight months. Friends might come and stay there or maybe it’s just for naps or afternoon reading. It’s basic and simple, but charming. I think all of the Scandy-philes (if Franco-phile exists, so can the Scandy version, no?) in America would go for this. I certainly did.

The greenhouse itself was beautiful, full of total natural light – a designers best friend. It just needed some work to make it our dream allotment.

We didn’t have time to plan much, but in order to execute it so fast we did a rough layout.

Greenhouse Floorplan

There are two rooms that are open to each other. One would be a dining corner, seating area, the corner for The Frame, and the other would be a kitchen and daybed. We created a mood board full of some inspiration images of all white, Scandy rooms, with some rustic woods and refined elements and lots of Scandy classic furniture.

Greenhouse Seating Vignette2
Greenhouse Dining Vignette
Greenhouse Kitchen Vignette
Greenhouse Daybed Vignette

We were on the same page in every way, and finished each others style sentences. I had done a bit of the prep from LA so it’s not like we were actually sourcing everything in 1 day from upstate New York, but the styling had to be fast and furious and we were still shopping for things end of day, on day 2.

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First task was to demo out the existing greenhouse shelf structure, which I’ll admit was not something we did physically but huge thanks to the art department (Robert and Andrea) for executing some seriously physically laborious tasks.

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They had only hours to get it all out before we had to start installing the floor.

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We wanted to freshen up the space without taking away the charm. Welcome to the everyone-who-has-bought-an-older-home’s dilemma. The solution was new flooring and painting the cinder block wall, but just cleaning up the chippy paint window frames, not repainting them.

The dirt floor couldn’t be lived in, so first we laid down 12″ pine planks, painted a bright happy white gloss.

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They laid down subfloor to even it all out (wood planks going the opposite direction, with some cement to keep in place), then started laying the planks and painting the walls. If you have an exterior space like this, getting inexpensive pine like we did is a very good solution. You’ll need a saw and maybe a youtube video or two, but it was fast, cheap, and easy. And it doesn’t have to look perfect since it’s meant to look a bit rustic.

Meanwhile we were shopping for plants because, while this wasn’t technically a greenhouse, we wanted some elements of nature inside, as well as out.

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We planted that tree in the middle – into the earth so it would live. It also helped block the structural pole that couldn’t be moved. Once the space was white it felt HUGE, and bright, and amazing, and frankly every Instagrammers fantasy room. Sure, there was north/south/east and west light all at the same time so shooting it without being streaky was hard without 30′ scrims, but the sheer amount of light was something you could taste.

Oh can I mention this? The first three days we were there it was 95 degrees outside, and as humid as Florida which made it 115 degrees inside the greenhouse. Not ideal, but better than raining 🙂

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As we were designing we chose which Customizable Frame option for The Frame we would select. We debated between the Beige Wood (blonde) and White (see both below). Ultimately we went with White because the space really wanted that cleaner look, but the Beige Wood is great too. It’s so simple, clean, thin, and modern. A phrase that I said over and over on and off camera is “this is what we’ve all been waiting for.”

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We had 24 hours of tweaking and then we brought in the TV. Listen, while maybe someone staying in a Swedish allotment might only read, cook delicious organic produce, and never need to be entertained, when you are here you get to watch this 🙂

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After 2 days we were done and ready to shoot the finals. Niki and I had a sweaty blast pulling this all together. Without any further ado, here you go:

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It turned out so beautiful and simple, but with a lot of warmth and happiness. It’s calm and quiet but with a lot of texture, so that it feels so inviting but not cluttered. I ask myself every single time I am almost done with a project – “do you want to be the person that lives here?”, and I’m so happy to say YES. I want to be me up there right now. Even if this isn’t exactly what I would do in my current home, in a space like this it’s exactly what I would want.

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That day I took that shot (above) with my iphone probably 50 times – Over and Over. I would stare at it while in hair and makeup or at night. Sometimes I wonder if photography is my true secret obsession. I just love the space and I’m so happy that we have some photos that represent it. You know, for my scrapbook. The brightness, the light, the trees, the greenery outside, the nature coming in…it’s just so simple and yet inviting.

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Time to discuss why we are all here – that TV. I’ve hyped it up and you might wonder what is so good about it. Here you go:

The Frame is a very high quality TV that plays movies, cable, netflix binges, etc., not to mention that it is 4k Ultra High Definition. But what makes it special is that when you aren’t watching it, it looks like a piece of art. It has an art mode, with dozens of pre-stocked images from the Samsung Collection and more that you can purchase from in the Art Store (support these artists, folks).

Here are a few of my favorites from their collection that can be used on The Frame TV.

Emily Henderson Samsung Frame The Tv Art Options

The art is good – paintings, illustrations, photography, digital art – from both emerging and famous artists. It even has some curated selections from galleries like Saatchi Art and many others who will continue to add art. You’ll need to watch the film to see how to switch from art to TV mode, but trust me that it’s so easy. One button. So when you are done watching a show, instead of turning it off and having it be that black box, you press one button and it displays your selected piece of art (full bleed or matte options). The TV has a built in Motion Sensor, which means if you leave the room, or go to bed or away on vacation it turns off completely, saving you power, and then when you come back into the room it will automatically turn back into art mode.

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The Frame has a few different Customizable Frame options for the outside – charcoal black (which comes standard), as well as White, Beige Wood, and Walnut (an additional purchase). They are all thin and modern and I love and used all four of them throughout the project, so stay tuned because you’ll see them in action.

Emily Henderson Samsung Frame The Tv Frame Options
Samsung Frame Colors

This TV can sit on its studio stand (as shown in our greenhouse) with the cord running through the leg (GENIUS). For most of us who would want to hang it, it mounts flush to the wall. I do mean FLUSH, like a piece of art. It doesn’t stick out those awkward 4 inches and the frame on it is so thin that it really looks like a framed piece of art. It also has a simple tabletop stand (see above) for credenzas and for those not into mounting.

Speaking of the art on the TV, you might have noticed that each picture has a different piece of art on the TV. We swapped a few different options in just to show you how different the space can look just by switching out the art on the screen and how beautiful the piece is.

What made it so great for this particular project, in a greenhouse, is that it has a brightness sensor when it is in “Art Mode” that adjusts based on the level of light in the room. One of the reasons that we chose this greenhouse as a location is because of the natural light, right? Typically too much natural light makes it hard to see a TV screen, but when in Art Mode it will read the ambient light and adjust the brightness of the artwork so it always looks as close to real printed/painted art as possible (not a backlit screen). And I have to say, when it was in Art Mode the art could not have looked more realistic.

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The TV itself is amazing, the image quality is perfect and the navigation is easy. It’s all the high quality you want in the technical and entertainment fields, with loads of viewing pleasure. But now it’s in a beautiful body that disguises itself as a piece of art when you aren’t watching TV or movies.

As a mom it makes my life easier – that black box taunts my kids during the week when they aren’t allowed to watch it (fine, there are some thursday night “special occasions”). As a designer it makes my life easier because I no longer have to design a room around how to hide a huge TV – it can sit in a living room, above a credenza, and you can be so proud of your new piece of art in your beautiful living room. Plus it’s a crazy crowd-pleaser/conversation starter when you pick up the remote and turn on “Handmaids Tale”. People will be shocked/impressed. Trust me, I did it for 2 weeks with unexpected extras (stay tuned for that film/makeover).

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The profile of it is so thin, and the mounting on the back is just like a piece of art – a cleat that it sits on. Also, if you don’t want to put the electrical through the wall (say, if you are renting) you’ll only have to see two cords – the power cord and the tiniest, barely visible cord that connects to your device and everything is controlled from that device. We hid the cable box in these shots – there wasn’t a outlet in the greenhouse so we put an extension cord out the window. But you can see how that cord goes down through the leg of the studio stand.

The studio stand was the right choice for this space because there really wasn’t anywhere to mount it on the walls, since they were all glass. It’s a great option if you don’t have the wall space but have the floor space. It’s low for a reason – eye height when you are sitting down. It’s a very simple option for when mounting isn’t one.

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If you are in the market for a TV please consider this before you get one that potentially will look like that black box when it’s not on. Brian and I go back and forth on TV’s – knowing that with two small kids we are seriously taking the emphasis off of screen time and trying not to watch it in their presence. But when Saturday mornings roll around we watch a show with the kids, and now family movie night on Sunday has actually become such a special time (pizza and ice cream). We want the option to watch TV when we need/want to but we don’t want to feel like it’s dominating our lives or sitting there staring at our kids.

This is the perfect solution where it exists but is not in our face. And you can even upload your kids art (or any digital image of your own) so we are going to have it be where we highlight one of their pieces each week so they are proud of what is up there instead of wishing it were Paw Patrol.

Now for the rest of the tour. Welcome to our Scandinavian inspired Allotment.

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I think that I can say hands down this was one of the hardest spaces to shoot ever because of the amount of harsh light that a greenhouse gets. We tried coming at 6:30am, but the film crew needed to finish their beauties, so Brady and Kelly tried to get what they could throughout the day with the light just blazing in, causing total unevenness and shadows. Then when it was finally sunset we got kicked out. So a huge thanks to Kelly and Brady for dealing with crazy photo conditions. Sunny at least looks happy even if the light is not even, right? There were a few times where a cloud came over and we were like ‘QUICK SHOOT!!!!’

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Design-wise this space was the simplest. The country-scandy-style is actually one that is easy to design, but can get a little expensive (Ikea has some pretty great options). We mixed classics (Saarinen/Thonet) with some newer pieces (that round rug) and some antique paintings which helped it feel more European and old-world.

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The two rooms were divided by living/dining and in the smaller space bedroom/kitchen. They were obviously very open to each other and while no one would ever actually live or sleep in here, it felt very livable and bigger than a lot of apartments that I’ve lived in. You can see here that we painted the bottom half of the wall a slightly darker ‘white’ than the floors but on the same color card, so it was just a deeper tone.

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Niki really wanted that classic Flag Halgyard chair and I was so excited when we found a version of it at France and Sons. It’s huge in scale so we ended up nixing the ottoman because it would have run into our new planted tree, but in this shot it would have looked good. Pairing it with a chunky nature inspired side table, that Article lamp, and Article sheepsskin rug was a hit. I wish we had styled the rug more horizontally in this shot (trying to get so much done during the moments of the sun not blasting in). That pop of black helped edge it up and you can kinda see it throughout the space.

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On the other side of the dining room we had this gorgeous credenza.

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This Madera sideboard piece is from Article as well (they loaned it to us for the shoot and I will be eternally grateful because I love their stuff so much). We styled it out with a collection of vintage pottery bottles, a chunky knit basket, and a vintage painting.

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Moving into the bedroom/kitchen we have more layers and more accessories (I’m obsessed with the kitchen).

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I myself, might pin the heck out of that shot. So many soft neutrals, aged finishes, and warmth in an almost all-white space.

We salvaged the shelving and turned it into the sink (and found the sink on the farm).

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The curtain is a ripped throw from Pom Pom at Home (we were sad to rip it, but it was that perfect, heavy linen that we needed with the already frayed edges).

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We rigged that rope shelf above while relying heavily on the art department to make sure that it actually was level and would hold stuff. Thank you, Art Department (historically the hardest working, most under-appreciated people on set). I was half art-department / half on camera talent for this, but they came in to do all the heavy lifting so we weren’t dripping in sweat and ruining our manicures. In a perfect world that faucet would be older, but strangely I think it was really old because it was on the cast iron sink and weighed easily 80 pounds.

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We picked the fruit from the fruit trees and borrowed a bunch of pretty dishes from Canvas Home (Maxwell from Apartment Therapy’s line). A lot of vintage glassware, flatware, and boards were rented from prop houses in the city. The email coordination which included a lot of ‘not that one, but the one with the rounder handle’ was not so hilarious. Shopping in a city for a designer 2 hours away is a challenge and they thought we were nuts with how picky we were, but it turned out so beautiful, so thank you 🙂

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As I mentioned Niki runs this blog all about Scandinavian design so she had so many images that she was inspired by for this design. This one was really nailed it and we both couldn’t stop taking photos and insta-stories of it.

Lastly, the bedroom. Originally we had a cot for the bed, but once the space was demo’d out we realized we had room for a twin platform bed, and why not make it more cozy and comfortable? We shoved it in the corner like a daybed against the wall and layered a million cozy textures on top – but all in neutral tones. How inviting is that space?

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Often a lot of whites can get lost in a space without a lot of natural light, but in this one which is flooded with it, these whites added so much warmth and texture, yet didn’t feel cold or stark. The base was a Target comforter (my favorite linen one – not duvet, mind you but comforter) then we layered on Pom Pom textiles which are all stunning. We added another nature inspired side table (read: white washed stump) and found that sweet lantern on the farm.

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When we were done we thought, there is no way this could look better. Designing a greenhouse in a few days was incredibly fun and creatively very satisfying. No client, just natural light with classic, refined yet rustic pieces and The Frame.

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We chose this image on The Frame as our piece of art because it was so quiet and simple. As big fans of still lifes in-general this one really spoke to us. The first episode of “Reframe This Space” is done and now I can’t WAIT to show you the other three. I thought this would surely be my favorite but I’m not convinced it is (there may be a tie happening).

A huge thanks to Niki Brantmark of My Scandinavian Home again for being so lovely, fun, and easy to work with. So many of us know about each other but so rarely get to work with each other outside a quick event. It was nice to spend 3 full days and 2 nights with this lady.

Stay tuned for the Barge in a couple weeks … It’s WILDLY different. If you are into this look we rounded up all our resources (or similar). Most importantly, if you are in the market for a high quality yet beautiful TV that doesn’t look like a TV, you know where to find it. HERE.

Emily Henderson Samsung Frame Tv My Scandinavian Home Greenhouse Rustic Get The Look

1. Chair | 2. Stump Side Table | 3. Sheepskin Rug | 4. Lamp | 5. Credenza | 6. Stoneware Bottle | 7. Milk Jug (similar) | 8. Black Basket | 9. Seat Cushion | 10. Black and Gray Pillow | 11. Charlie Big Pillow | 12. Montauk with Tassels | 13. Montauk with Tassels | 14. Zahra Hand Woven Pillow | 15. Linen Duvet Cover | 16. Eva Throw | 17. The Frame TV | 18. Montauk Large Euro | 19. Helena Throw | 20. Natural Rectangle Basket | 21. ‘Untitled Self Painting’ by Ashley Pelletier (similar) | 22. ‘Dancer Painting’ by Deborah Robins (similar) | 23. Baya Handwoven Baskets | 24. Halston Mugs | 25. Coffee Maker | 26. Mirror (similar) | 27. Stoneware Creamer | 28. Black Planter | 29. Black Bud Vase | 30. Bistro Table (similar) | 31. Bistro Chairs (similar) | 32. Woven Round Rug | 33. Wooden Dish Rack | 34. Dinner Plate | 35. Dish Cloth (similar) | 36. Black Walnut Wooden Spatula with Hole (similar) | 37. Walnut Wood Spatula (similar) | 38. Simple Walnut Wooden Spoon (similar) | 39. Walnut Wood Spoon (similar) | 40. Metal Pitcher | 41. Porcelain White Pitcher (similar) | 42. Water Glass | 43. High Ball Glass | 44. Oliver Napkins | 45. Rediscovered Flatware (similar) | 46. Wooden Bowls | 47. Extra Large Acacia Wood Paddle Cutting Board (similar) | 48. Round Acacia Serving Board (similar) | 49. Rectangle Wooden Cutting Board (similar) | 50. Modern Weave Handled Basket | 51. Jute Runner | 52. Carmel Oversized Throw (for sink apron) | 53. Apron

***Photos by Kelly Merchant 

What do you think? If you are in the market for a TV does The Frame appeal to you?

*This post is in partnership with Samsung. Thanks for supporting the sponsors that help us create quality content for you. xx

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  1. Love this blog post. Really appreciate your effort for such a nice post.
    https://hotstarlivetv.cricket/

  2. wow. amazing!

  3. I’ve never commented before, but I had to chime in today because this is so outstanding. I love everything about this post. The greenhouse, the styling, and THAT TV! It blows me away. Also, I know this is silly but during such divisive times I get a little choked up when I think about people working so hard together on a common passion. I know we’re not solving the world’s problems with design here but seeing pieces loaned by big and small companies to make this come together so beautifully gives me a breath of hope. People working hard and helping each other is what it’s all about! (Why am I so sappy today??) Looking forward to the rest of this series.

    1. AH, thank you so much for commenting. 🙂 I’m also feeling rather sappy right now. Glad this post was so well received. xx

  4. Wow – I love everything about this post! From the TV to the greenhouse transformed into an amazing garden house and especially seeing Niki from My Scandinavian Home. I follow her blog and yours everyday (my lunchtime reading). It such a pleasure to see you both collaborate on such a fantastic production in my favourite style – the Scandi look.

    I also own both her book and yours! They sit side by side on my bookshelf 🙂

    It’s also good to see what Niki actually looks like! Her blog photo is very demur.

    1. AH, that’s so lovely!! She is wonderful in every way. thank you 🙂

    2. Thank you, I’m so happy you liked our project Bea! x oh and I’m also thrilled to hear you have my book – lovely you!

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    http://www.islamickalajadu.com/islamic-black-magic-spells-to-control-someone/

  6. I’m COMPLETELY bowled over!! Such a high quality video, the photos of the space turned out beautifully, and (of course!) I love the TV. We have The Frame in our family room (http://bit.ly/2yUajMS) and couldn’t love it more. It really IS a genius piece of technology!!

    1. I KNOW, right (re The Frame) Thank you 🙂

  7. Lovely rework of a green house. Very inspiring!

    Cheers,
    Molly

  8. This is AMAZING!! Seriously, you are now at a new level Emily. And I seriously want this TV! My parents are building a lake house, and I am going to show my mom this TV for above her fireplace…SO much better than the massive black hole she was going to put in there. Thanks so much! (and thanks for posting something that makes me happy this morning)

    1. YES. I want to tell anyone who is about to buy a normal black box tv to STOP WHAT YOU ARE DOING, because its just wildly better in every way.

      1. I too love this alternative to the big black rectangle in my living room – but, alas, I have my tv in a book case and have room for only a 35″ wide tv – any chance they will make a smaller size?

  9. Hey There!

    Just want to say – Heeeeyo Emily Henderson sponsors – She really truly is an influencer! I am a commercial interior designer in North Carolina. Saw this post this morning and legitimately already sent to my client to look at putting in in their new commercial office space. Killer product – but most importantly seeing Emilys design take on it really send home how truly great and innovating the product is. Bravo~

    1. Wow, thank you 🙂 As a interior designer I know that other interior designers will benefit so much from this TV. Hopefully it makes your job a little bit easier. And thank you 🙂

    2. Just posted a similar comment – also commercial designer and did the same thing! So that’s two that have written, and countless more won’t comment but they are OUT THERE.

  10. Hi Emily I would love the details on your pink top! It was wrongly linked before

    1. It’s from TIBI but I don’t think its available anymore 🙂 They usually come out in Spring with a new colorway. thank you

      1. Thank you!

  11. We moved into a new house in August, and the only good place for the TV was over the fireplace. I’m not usually interested in technology, but I insisted we splurge on the Frame. I rarely watch TV when my husband isn’t around, and I didn’t want to stare at a big black box all day. Well, it has been totally awesome, expect for a few technical glitches we finally resolved (fingers crossed) with a universal remote. We change the image almost every day. And I find it fun to see what image he’s chosen before going to bed at night. No kids yet, but we have made a collage image of photos of our dogs too. https://www.instagram.com/p/BYNxjoxn9D2/?taken-by=jillianfrances

    1. Awesome. I love hearing those stories. In another episode we highlight how you can put your own artwork or photos on there (I mean, i could have made this post 75 pages – it was 50 pages in a document already:)) But yes, you can upload anything you want. So glad you like it 🙂

  12. I absolutely love this project (and honestly it’s a good extrapolation to how I feel about your blog; it’s often not a style I would employ for myself but I think it is gorgeous, visually arresting, and so artfully done, and so I enjoy seeing it and look forward to the latest posts – no one is forcing me to redecorate in the same style!) All the fur makes it seem so comfy, and the blush lends some warmth to a design style than can sometimes seem a bit cold to me. I have heard a bit about these tvs (because I’ve helped with the licensing of some of the art) but seeing it in a space, it really is a knockout! Does it come in different sizes?

    1. Thank you! Right now it comes in 55″ and 65″. I personally think they should make an apartment size or one that could fit in a kitchen. Not sure what size that is, but smaller. Hell, I would put one in fancier bathrooms, too. I’m sure if the demand is there they’ll do it. 🙂

  13. WOW, that TV!!! amazing. of course, it’s sooo expensive (not surprising at all, but nevertheless makes me sad!), but how beautiful! i can’t believe how much it truly looks like art. and beautiful job with the greenhouse in general! can’t wait to see the rest of the projects!

  14. i totally want that TV – you sold me on it! and y’all did an EXQUISITE job with the greenhouse. stunning.

  15. beautiful!! thank you!

  16. I sent links to this TV to all the designers in our office! Obsessed. Actually that easel stand sells it for me MAJORLY.

    PEOPLE – SPONSOR EHD FOR EVERYTHING POSSIBLE – SHE WILL MAKE YOUR PRODUCT JUMP OFF THE SHELVES!!!!!!!!!

    1. I think i’m in love with you 🙂 thank you. xx

  17. WHAT TOOK THEM SO LONG TO DO THIS?!
    I just saw this post and tripped over myself running down the hallway to show my husband. This TV looks AMAZING. It’s like all of my hopes and dreamd have come true!
    Also? The greenhouse design looks fantastic too, I’m just too consumed with hyperventilating over the idea of NOT having to hang a giant black box in my new living room. I need a brown paper bag STAT.

    1. I KNOW. That’s what I kept saying. it’s like FINALLY. YAY FOR US. xx

  18. beautiful! every vintage gal’s dream.

  19. WOW! With so much craziness going on in the world right now, what a treat to come here today and see someone’s creativity and hard work manifested. It’s truly stunning and so inspiring and just makes me feel so HAPPY. I bet it was an amazing experience and I can feel that in the work. Great job Emily and thanks for bringing us a bit of light and sunshine today. Love the TV, love the space, love the video and love your work.

    1. AH, thank you, Mr. 🙂

  20. Why can’t I pin!? MUST pin all images. This is stunning.

    Sadly, I will never be able to fork over almost 3k for a TV… but a girl can dream… and pin…

    1. You can’t pin? Oh no!!! Yah, its not cheap but neither are any 4k tv’s and for this you get so much more. I would imagine the price will come down eventually, too 🙂

      1. No I cannot! Not on today’s Brooklinen post either. I’m reading from work on a Dell with Windows… wonder if anyone else is having this problem.

  21. For a total fantasy space, it’s charming and whimsical and rich with texture and plants and light. Back in the real world, I’d no doubt melt, so let’s just stay in scandi- fairyland and play house.
    Love every unrealistic bit of it.

    1. Yah, not needing it to actually be a real space was very fun 🙂

  22. Brilliant, fabulous and awesome. Loved the video and seeing you in action. I want that television!

  23. Bravo! I’ve been following your work forever and this project is a whole new level of amazingness. I think every designer will agree, in this series you’re basically living out all of our design fantasies. Also, I’m obsessed with this TV, I need one for my own house and one for each of my clients.

  24. Obsessed with every little detail — the video was beautifully done, the space is perfection, the frame itself, such an amazing idea — I really want to go live in the greenhouse! Thank you for creating such a cool space and such gorgeous imagery!! Can’t wait to see the rest!

  25. Obsessed. Incredible space. Well done, Emily!

  26. Wow looks great and I love the video!

  27. BEST POST TO DATE! I loooooooove your work and have been meh with the “roundups” because they feel like you have been collaging “old posts”, but checking in and finding a sublime post like this is what the makes anticipation of “new posts” worth every day of waiting. Your talented creations never fail to impress.

    1. Ah thank you. Check last weeks for lots of fun reveals. The roundups are just in between the big post so we have time to actually design and write 🙂

  28. I really love the frame! When I first saw it last spring I thought immediately that this is what I needed. I googled it and knew it was going to be amazing to own, but I think it will be few years before I can afford a tv like that (damn it’s pricey), at least I really hope the price will go down in couple of years. I’m still enjoying these pictures of it and admiring her beauty from the distance.

  29. Oh My Gosh! I NEVER want a new tv but I really want this one. I live in a small condo and the tv is a giant black hole. This would be wonderful. The greenhouse is so lovely, as are all your designs, but most of us live with a tv and its nice to see how we can live with a beautiful one.

  30. So many beautiful things in this post, I don’t even know where to start! Obviously that TV is OUTSTANDING and I want it in my house right now. The sensor that adjusts the brightness when the sunlight changes? Are you kidding me????

    Also – if this greenhouse were on AirBnB or something similar, it would be booked for years. I would KILL to spend a lovely weekend here during the summer. Or could you imagine it now, with all the leaves changing?! So, so gorgeous.

    1. I know. We kept saying that re the airbnb. Especially in spring or fall when its not 90 degrees. It was kinda magical. thank you 🙂

  31. I have never wanted to buy a TV in my life because I just don’t care that much, you know? I obsess over wall color and decor while I let my husband obsess over electronics. However, I just emailed him this TV and said, “Merry Christmas to us?!” That TV is freaking amazing.

    Seriously though, what a beautiful collaboration. I cannot wait to see the rest.

    Update: By the time I finished writing this comment, he emailed me back and said, “I am ready to make that purchase RIGHT NOW!”

    1. HA. That is amazing. I know. men generally are willing to splurge on tech and nothing else. Finally it will look good, too. congratulations 🙂

  32. I am totally sold on The Frame! Wonderful product. Those window panes are so special!

  33. Sooo happy they also made this gorgeous TV HD/4k and all that mess, which I don’t care about but my husband does. Yes it’s $$$ but it ticks all his boxes for a new TV and (most importantly hehe) mine by being so dang beautiful! Top of my wish list!

    Also how dreamy is this space. I want to be in here for a solid year, watching seasons change while alternating reading serious works of fiction and binging on The Bachelor. My husband and kids can scamper around on the farm and then come into the greenhouse for snuggle sessions on the daybed. Perfection.

  34. So good, Emily! Congratulations! I want The Frame!

  35. This is just…everything I love about design in a place I would love to spend many hours a day or just all day every day in a fantasy life. Every. Single. Thing. is so good. And the two trees blocking the structural pieces in the rooms is perfection. I want to get this tv so I can put a picture of this Scandy allotment on it and that can be the art I see everyday. Nailed it.

  36. I am in the market for a TV! Any chance they will offer a discount code for your loyal readers???

    1. I was thinking that today. Let me ask immediately. The next post is in a couple weeks so maybe before then. Stay tuned 🙂

      1. YAY! I will hold off ordering for a couple of weeks!

  37. Wow, just WOW, amazing- can you buy them in New Zealand? I can see why you were so excited and were willing to leave your babies for so long. Yes I know right now it feels bittersweet with the crazy world out there, but remember you didn’t make the crazy world and do your bit to contribute to making it a better world. Still, so sad, thanks for your respectful post yesterday.

  38. The video was sooo good, Emily. I miss being able to watch your work on TV <3

    More videos like this, please?

  39. Kicking myself that we just bought new TVs last year but thinking we may need to re-sell them and upgrade to the Frame – it’s seriously so incredible and an idea that I have been daydreaming about for years (along with so many others, I’m sure) – so glad the technology is finally there. Also love how unexpected and interesting the art options are – truly cutting edge!

  40. Emily, where is your top in the first picture from? absolutely love it : ) – – and to echo all the comments, thank you samsung – and thank you (and team) for bringing this to all of us that didn’t know about it before x

  41. I just can’t believe no one has thought of this TV idea sooner…it’s genius! Bravo to Samsung! Neither of our 2 TV spaces would work with The Frame (a bumpy rock wall and one where we need it to be mounted and angled) but my husband keeps trying to convince me to put The Frame in a room we weren’t planning on having a TV in because he also loves it as much as I do! Ha.

    And this greenhouse is beautiful…I can’t wait to see the rest of the series!

  42. I’m in love!!!!

  43. Beautiful, beautiful. This is the kind of advertising I think is worth reading 😉 My husband was like, I love TV but not enough to imagine ever spending that kind of money on it, and I was like, No, baby – it’s for people like me that HATE the TV because it’s a black hole on the wall sucking life out of the room for 23 hours a day. We are never going to spend $2k on one though, so I’ll have to wait till the tech gets less exclusive in several years or find one slightly broken on Craigslist for handy hubby to fix!

  44. This is the ultimate makeover – I love it! Your style is incredible. I love the look of those frame tvs, what a fantastic idea! I definitely want to get one of these in the future.

    Holly from The Art of Being Holly xo

  45. I LOVE IT. I have been coveting this TV like mad since I first saw it on Dabito’s blog, but had no idea about the awesome light sensing features.

    Though I have to admit your choice of tree made me laugh– it’s a ginko and that sucker will get huuuuuuge and messy fast. But I get that you were using what you could find that would look right for pictures, and it made me daydream about what I would plant instead if this were my magical allotment (maybe a small citrus or some kind of spineless euphorbia cactus?).

    1. HA. I didn’t know that about ginko growing fast. Oh well 🙂

      1. They do get huge, but grow slowly-about a foot a year. Only one gender of the tree is messy: the female.

  46. Emily this is so, so good.

  47. this is stunning! can i live there?! also please say atfer all this you are doing a reader giveaway of The Frame?! 😉

  48. I agree they look great but“Samsung does ask for your consent to track your viewing behavior when you first turn it on, so hopefully you declined at the time if that bugs you. If instead, in your haste to set up your shiny new big screen before the Castle series finale, you opted in, it’s still not too late for you.Head to the Smart Hub menu, then to Terms & Policy. Chooose__SyncPlus and Marketing__, and disable it. While you’re in there, you may also want to deactivate Voice Recognition Services; in 2015 Samsung TVs were found to be listening to literally everything within earshot. The company has since amended its voice recognition to listen only when spoken to specifically, but, you know, still.” Wired.com

  49. I really miss Secrets of a Stylist. This was such a fun video to watch and filled a little bit of the hole left by the cancellation of “Secrets…” The space you designed is lovely and the product is fantastic. I will definitely be checking out this television in person.

  50. I wanna live here!!!

  51. GAH! This is the perfect solution for my super weird living room with no place to mount a tv on a wall! I feel so happy about how my space is coming along but then there’s the black box sitting on a little white utility cart up against the stairs. This would be so perfect on a studio stand in that spot!

    I’m still unclear how cable boxes and sound bars etc could work with this and also how long I’ll have to save to buy something like this but I’m obsessed. OBSESSED!

    1. Hey Gina, I personally would skip the sound bar with it because the sound is really good. If you don’t want to run the cords through the wall then you only have two cords – the power cord and a tiny almost invisible cord that connects to a box that connects to your devices. When we worked with it we always put the cords through the wall connecting direclty to the outlet. If you are staying put for a while I think it a decent investment to never stare at cords again and a handyman or electrician might cost $200- $300 (maybe far less outside of LA). Then they are gone FOREVER 🙂

      1. Thanks Emily! Same suggestion about cords through the wall for the ones you have on the studio stand? That’d be my only option with it being against the side of my stairs.

  52. After watching your daily insta-stories and then the video – what fun!!

  53. I want to move in! I’ve been dying to see this space after sneak peeks on Instagram and it did not disappoint. Way to go, all of you!! Inspired!

  54. Love the more documentary style video and of course the design 👍🏻👍🏻

  55. A . . . MAZ . . . ING!!! Love it all!

  56. Putting/Planting the tree in the floor is pure genius! I’m in love!

  57. I really don’t like Samsung as a company, but man did they make a beautiful tv. And someone is smart who hired you for this styling job. I had a washer from hell made by them and I swore I would never purchase a Samsung product again, but this is making me think twice. I also love how most of the items you used are budget friendly. Too bad I just upgraded all of my TV’s. I’ll be waiting for them to die now…

  58. It’s a lovely space. The one thing that drives me nuts is the center tree. It’s a ginkgo. I LOVE ginkgo trees! While there are some cultivars that stay smallish, they can get quite large quickly, way too large to be in a greenhouse. So I’d wonder what variety this ginkgo is and will it outgrow the space in the next couple of years? If so, maybe opt for function over immediate beauty in this case. Obviously this spot is about highlighting the tv, which is quite lovely for a tv, but overall, longterm design use should be considered as well.

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  60. This is so so beautiful! It literally gives me happy butterflies in my stomach because its what escapism dreams are made out of. You did a great job keeping it minimal and clean, I know I would be tempted to add more furniture and textiles but you really knew when to stop. I love this kind of content more than anything!

  61. This is wonderful post! I was one of the readers who was so turned off by the J&J post, but this sponsored one was just lovely. I could tell that you were genuinely in love with this product, and wanted to share it with us. My husband has been wanting to upgrade our TV for a long time, and now I’m finally up for it too, as long as it is this one. 🙂

  62. Very. Very. Cool. I can’t wait to see the other spaces!

  63. This is how to do sponsored content. Your work (both designing and blogging about it) is fantastic. We aren’t into tv enough to merit spending this much on one, but it sure is tempting….

  64. Amazing. I am in LOVE with the space. It would be a perfect retreat to read, write, paint, and on and on. I really wish we hadn’t just bought a tv because The Frame would solve my current ‘what in the heck do I put on the wall around the tv to HIDE the tv?’ problem. I love Scandinavian style and this completely echoes all those things.

    Fantastic job! I can’t wait to see the other spaces.

  65. I just got a chance to watch the video and just wanted to say – you’re always SO CUTE and so upbeat and thank you!!

  66. This is so, so, so good! I loved seeing you remake this space and I just love this TV. I am currently trying to figure out how to incorporate our wall hung tv into my beautiful living room and you just gave me the answer. Please do more of these longer decor/styling spots … I miss seeing you on TV. Maybe I’ll see you on my new Samsung frame.
    Great post today.

  67. I’m very much obsessed with this project! Great work, can’t wait for the next video.

  68. Emily!!! I loved this post!! It was so inspiring to me! It makes me want to find an old greenhouse with tons of windows and redo it! I don’t think it would hold much heat in during our cold, snowy winters tho! Haha! I don’t care tho, I still love it! I’m so happy that you got to do something so fun! I dream of doing what you do.. but I’m not quite there yet, so for the time being I will live through your amazing experiences! Love it! I can’t wait to see the other ones!
    xoxo, Hannah

  69. Wonderful! I love this transformation! Lovely quiet place!
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  70. This was SO well done, all of it (especially love the little kitchen nook!). You two are lovely on camera as well. 🙂

  71. Wow! Flat screen nightmares have been answered. I would not have been aware of the Frame if not for your great blog piece!!!
    You rock Emily!!

    Tiffanybrowndesignstudio

  72. This space is so exceptionally gorgeous! It’s too bad any person would melt here in reality…I love the color scheme, all the fur and textures are great and add to the already-existing in-nature feeling, and the tree in the middle to hide the support is genius. Love to see unused spaces getting a second chance. It’s truly, truly beautiful.

  73. LOVELY Greenhouse makeover!! I want to know where Nikki got her gold hex/diamond necklace at? I LOVE IT! LOVE all the White and clean and natural fibers! Up against the green natural Foliage as well!!

  74. Love how this space is so relaxed and rustic, with some hi/lo going on. I would be totally intrigued to see this RV in real life.

  75. Well done, ladies, what a dream space! Fantastic collaboration!