Find Your Style: Scandinavian (and a video)
I’m so happy to say that due to the ‘Find Your Style’ online quiz all of you have now accurately found your own personal style. Congratulations! The response was just overwhelmingly positive. JK. Actually we haven’t had such a negative response to something we’ve created in years. Not negative as in mean and hurtful, just so many people saying ‘dead wrong’ over and over. Whoops. Listen, we aren’t buzzfeed and I admitted that it needed more trouble shooting. We were right!!
We learned a lot (stay tuned to an all new quiz … in 3 1/2 years). But that doesn’t stop us from posting these pretty vignettes of the styles that we shot last summer in our house (pre-demo) for the previously mentioned wildly successful quiz. Brian and I did a short, fun, video about each that lives on Target.com and now it’s time to show it to you.
Up first is ‘Scandinavian’. This style landed in the US, all friendly, tall and chic, and it has quickly become one of THE most popular, trendy (and most pinned) styles ever. When we moved into our mid-century house (the one we are selling) I wanted everything to feel Scandinavian. Now, living in an english tudor I want more warmth but I do still love this style so much.
In case you are wondering what the American interpretation of the ‘Scandinavian’ style means, it’s this:
It’s all about being warm and inviting but in a simple, more minimalist way. Warmth and minimalism don’t usually go glove in glove, but due to their insanely dark winters, they figured out how to do it.
Here’s what to do:
Choose furniture that is really minimal in shape, but with warm fabric and refined woods. Stay away from silks, satins, or anything too fussy and instead choose linens, velvets, fur or cable-knit. It’s all about texture and less about pattern.
However graphic geometric patterns, like triangles seem to be a trend but done in two tones (not like 15 different colors).
For color palette think high contrast black and white, with pops of pastel colors to keep it feeling happy and young.
Add some organic material like wicker or rattan for warmth, with a mid-century vibe (I don’t know if that basket is still available but man it is so good).
Keep some furniture more classic, with some european detailing like the knobs on the nightstand – which is no longer available, but one that I loved so much (which I still have).
Plants are a must to balance out the high contrast color palette and add a lot of life. And a little bit of fur is very important for those long dark winters.
And that’s how you do it. Check out the video Scandinavian Target Vignette Video
IF you are into what you see or what you have read today then MAYBE you like Scandinavian and are into these things rounded up below. They are sourced from all over with a decent amount from Target (as they sponsored the video series). We can’t embed the video on my blog, but go HERE to see these pieces in action.
1. Gray Pillow | 2. Wood Planter | 3. Pink Blanket | 4. Accent Chair | 5. Live Edge Side Table | 6. Black Bud Vase | 7. Bone Inlay Frame | 8. Black Tray | 9. Coffee Table | 10. Pastel Pillow | 11. Black and White Lumbar Pillow | 12. Textured Vase | 13. Black Bud Vase | 14. Black Side Table | 15. Coffee Table | 16. Braided Wool Rug | 17. Lounge Chair | 18. Rattan Basket | 19. Woven Black and White Basket | 20. Black Bowls | 21. White Plates | 22. Salad Bowl | 23. Black Flatware | 24. Black Wishbone Chair | 25. Whale Coaster Set | 26. Jane Denton Embroidered Art | 27. Stool | 28. Blue Side Table | 29. Black and White Rug | 30. Paper Art | 31. Black and White Fringe Pillow
Happy Friday, folks. Speaking of ‘happy’ and ‘warm and inviting’ I’m leaving town today, to meet up with my best friends from Oregon (25 years of insanely strong friendship) at Ojai Valley Inn for a spa weekend. SPA WEEKEND + BEST FRIENDS = SO MUCH HAPPINESS, TALKING. DRINKING, WALKING, TALKING, DRINKING, WALKING, SLEEPING, SHIT, DID I FORGET TO MENTION SLEEPING???? Watch it on insta-story. I’m going to put so much mud all over this mom body.