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SURPRISE! Our Second Rugs USA Line Drops Today And We Couldn’t Be More Excited – COME SEE!

Welcome to our second line of rugs with Rugs USA, I’m just so pumped about them. This time around we chose more cushy solids with a lot of forgiving cozy textures and I really designed them to go in my house and the river house, which is pretty darn exciting. We hope/think you are going to love them just as much. A huge thanks to Jess who took the lead on these rugs (and will celebrate her 8-year workaversay in a couple of weeks – ALL THE HEART EMOJIS). The team all met at the mountain house this summer and captured the rugs in this environment, with the hope that the styling was simple enough for you to picture it in your home. Without further ado – here are SOME of my favorites of round two (with links to all of them at the end).

The Elliot

I’m calling it that this color is becoming more and more of a neutral for me. It’s a really warm mauve, with a decent amount of brown undertones making it work with so many different colors. The dual pile gives it a pattern, with ZERO busyness for those of us who want a mellow rug. It’s soft, feels super high quality, and comes in a few other colors as well. And yes, it’s named after my daughter 🙂

I love this color with creamy neutrals, deeper greens, and of course blues. The Rugs USA team really nailed our colors.

The Starke

This is my favorite rug pattern in the collection, so I named it my maiden name (Yes, I used to be Emily Starke which was admittedly a very cool name). This is a broken stripe, tonal pattern and we had it made in a few different greens because we realized those were very much missing in the last collection.

This is The Starke in Hunter Green which I LOVE and am going to use in my brother’s river house living room. It has some awesome blue undertones (and shout out to the Article sectional that I bought right before we left for Oregon a few years ago- it’s unbelievably comfortable). Again, this rug has a super soft pile and the color variation makes it really forgiving (i.e. hard to see dirt or wear and tear).

The Harvey

I keep finding so many places to put The Harvey Rug (named after my brother’s dog for some reason, lol). This is a flat weave and has multiple types of stitching in grays and black. The background is nice cream (not too bright white). I used this in my brother’s mudroom and closet and you’ll see below it comes as a runner.

I like that it is a pattern, but it’s not too high contrast and has a more organic feel to it. I suppose it is another broken stripe (my favorite and in my opinion the most versatile pattern) and the stitching just makes it feel more special (and it’s wearing really well in my brother’s mudroom – the dirt vacuums up easily).

The Marlowe

This is another neutral with a plaid bent to it that is utilitarian but really warm and soft enough to also work in cozier rooms (it looks like a flatweave but it has a really low pulled pile). For those of you who like the warmer, neutral, minimal, California Casual vibe, this one is great for you.

The Charlie

Ok, for all your high-traffic areas The Charlie is a simply stitched plaid in two very classic colors – green and blue. Great for entries, playrooms, family rooms, kitchen runners, or hallway runners – anywhere that you want something really durable and able to hide dirt.

And while I’m not sure this is official, the other side has a simple stitched stripe and looks reversible to me 🙂

The Gretchen

Named after our lovely Portland gal, The Gretchen is awesome. It’s a really warm clay/caramel color that is cushy and soft, but with a black stitch that keeps it looking custom and special. it’s a grid pattern with extra detail and two different pile heights.

I LOVE this rug and of course, now wish we had done it in more colors.

The Southwest (MORE COLORS)

The Southwest was one of the best-selling rugs last year so we made three new colors. We photographed this brown one which is obviously great for neutral spaces that need some grounding, but I’m obsessed with the color below.

This color is named “charcoal” but it’s clearly a really dark green/blue. Almost midnight or indigo. The color is so pretty without being black or flat. We are using this in my brother’s game room (formerly called the library) – the stripe still makes it look special, but it’s so simple and rich.

It also comes in a green, ivory, and a brick!

The (New) Merrick

The Merrick was by far my favorite rug from the first drop without me knowing it. I have now used it in so many projects because the pile is soft and the pattern makes it more forgiving even though it was a cream rug. So we made it in a reverse colorway – the pile is a blue/green with a cream base. We all happy gasped when we got the sample:)

We are using this in my brother’s family room AND Kaitlin’s living room. It’s fun but calming all at the same time.

The Merrick still comes in the cream colorway (like in the first drop) but with two additional options. Dark blue threading and a brick color threading. It’s honestly a little hard to see the difference between the blue and black options, but if you want more of a blue undertone this might be for you.

The Robyn

Named after one of my closest lifelong friends, The Robyn is a neutral checkerboard tonal pattern. The Robyn also comes in a dark green checkboard pattern (which we are likely using in the River House dining room).

It’s very soft, with varying tones of cream. Of course, I recommend creamier rugs in rooms with less shoe and kid traffic, but that kinda goes without saying (just get the green one if you love it).

The Caitlin

Named after our dear partnership and revenue gal, The Caitlin is a warm brown/mauve and cream. It’s a checkerboard, stripe, graphic but organic pattern that can definitely handle some wear and tear but is not flat woven (so it’s a bit softer). Great for family rooms, hallway runners or anywhere you want a simple pile in a more fun pattern.

There are many we didn’t photograph that I’m rather obsessed with – The Mallory, which comes in the prettiest warm and sophisticated purple (yes, PURPLE) which we all agree is so pretty. It’s technically called Dark Brown but it’s really a vey deep warm purple. The right purple will be having a huge moment this year (I think Olivia Rodrigo is fueling this) and this one is the prettiest one on the market if you ask me (and very affordable).

And The Remy is another great tonal pattern!

1. The Hendo | 2. The Starke (Rust) | 3. The Annie | 4. The Mallory | 5. The Austin | 6. The Morgan | 7. The Corbett | 8. The Oscar | 9. The Merrick (Rust)

Head over to Rugs USA and see the full collection and stay tuned for many a makeover the next few months using some of my favorites. And don’t forget to come back tomorrow to see the winners of the Fix It Friday rug giveaway.

A huge thanks to Rugs USA for being such a great partner on this, and to my team – Jess, Mal, Gretch, Caitlin, and Kaitlin for all you do. The crew at the mountain house was also incredible – looking at you photographer Mark Weinberg, stylist Getteline Rene, and producer Tara Elmore. We were so grateful to have such a talented crew. xx

*Styled by Getteline Rene
**Photos by Mark Weinberg

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Grace
6 months ago

Such a nice post.

Brenda
6 months ago

Congratulations!! So many great rugs! The Merrick is one of my favorites!

Pearl
6 months ago

Congrats on a beautiful launch! LOVE the purple ones!!

Kristi
6 months ago

Congrats-beautiful and an impressive accomplishment. Plus the kids must love that.

Leandra
6 months ago

LOVING each and every one of these rugs! Ya’ll are amazing. Thrilled to have so many good options… how to even choose though!!

Sarah
6 months ago

These are stunning!! Great job. And seeing the mountain house styled differently was a fun aside.

Alexandre
6 months ago

These are all stunning! And the colors so perfect!

Tara
6 months ago

Surprise is misspelled. 😬 Beautiful collection!

Stephanie
6 months ago

Now THIS is what a rug should do to a room! These all have so much personality without overpowering the space. Absolutely perfect. You were the perfect person to fill this hole in the market, Emily. Congratulations to you and your team!

A.B.
6 months ago

These have a really different feel. Great evolution from the last one.

Theresa Johnson
6 months ago

Love these – I want a rug named after me!

Erin
6 months ago

I have to give you a shoutout – I purchased one of the rugs from the first drop for my son’s room, and it ended up being such a great, soft, durable, high-quality pick. Thank you for making collaborations that are special and considered, and congratulations on the new round!

Kara
6 months ago

I can’t pick a favorite and wish I was in the market for a new rug!

Jen C
6 months ago

Great line up of your new rug line. Love the colors and designs.

Suz
6 months ago

Every single rug is beautiful! Love that you named them after kiddos & friends

Caitlin
6 months ago

OMG I love these so much

AK
6 months ago

So glad for GREENS! And Terra Cottas! I liked the first collection, just didn’t have any use for them. This second round? I’m eyeing four rugs for two spaces. Great work! PS Would love a post about pairing two rugs in the same room, ideas from the two collections.

Jocelyn
6 months ago

Really great designs. I agree the Gretchen should come in more colors. Such a unique design.

GT
6 months ago

Which rug from the collection would be good to place in a carpeted bedroom? The collection looks so good.

Amy
6 months ago

Omg I’m in love with all these blues and greens!!! Can you please tell me how durable the merrick is for high traffic areas? The color and pattern are exactly what I’m going for but I’m nervous about the texture becoming a crumb trap. How easy is it to vacuum?? 🙏

Caitlin
6 months ago

These are fabulous!!! As others have said they are so unique in their coziness and style and versatility, Congratulations!

Sarah F
6 months ago

This is such a good selection!!

Eden
6 months ago

Are all the pictures of the Starke on this post the same color? I can’t tell if all four are supposed to be hunter green or if the first two pictures are different!

Rachael
6 months ago

Emily, you’ve been my go-to home styling guru for a decade, and if you could please continue to fill gaps in the affordable and versatile yet modern and chic market that would be fantastic (for me, personally) 😘

Yogurt86
5 months ago

I have to admit that these interiors look really cozy. And it’s all thanks to these carpets. It’s worth considering such a decorative element when decorating your room.

Gretchen
5 months ago

Oh my gosh, these are really amazing! Understated but chic – I especially love the Starke and Harvey. I’m sure it must be so much work to pull this kind of project together – congrats all around.