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How A Blog Post Gets Made

Blogging started out as a hobby – a way to curate inspiration and share to the 14 people that read it in 2010. Almost 7 years later this site is not just a job, not just a career, but has now turned into a full blown business with hundreds of thousands of unique readers a month. There are now four full time people, 6 market researchers and 2 contributors. Somehow still saying the word “blogger” sounds so young and silly but it shouldn’t because turning your hobby into a full-time company is something not to be ashamed of (and we are not). That said, many of you may not know what really goes into creating each and every post. It might seem like all we do is pin cute pillows and speak in bloggy colloquialisms, but hours, days, and hundreds if not thousands of dollars in man hours and props go into most posts. It’s both a lot of fun, and a lot of work. So fun in fact that we even made a video documenting the process for your viewing pleasure.

So. Consider today “Career day” on the blog, where we answer the question: How does a blog post get made?

To start, we have 3 content goals with each post we publish – to have them be beautiful, inspirational or informational (obviously both if possible), and personal – meaning written mostly by me and with every post having a bent that makes it unique to this site. We battle generic posts on the daily, making sure that it really is something you couldn’t get from another site. We try to have a universal appeal in a unique way. We also try to make money, as this is a business, so we think about what potential ways we can monetize each post (with roundups) and how each post would do traffic and popularity-wise to keep readers (you) enjoying the content. We try to make it something you would engage with, share, and comment on. Four years ago I just threw up pretty photos that I found on the internet with a “don’t you love this drum table?” sort of copy. But now, we really try for at least 4 posts a week to have a real intent, a lesson and a unique payoff.  But, then again last Friday I rounded up some outfits I’ve been wearing, so yes, we do some random off the cuff things too.

In fact that brings me to another goal: to be consistently unpredictable. I personally don’t like when blogs feel like machines so while things are scheduled and we have an editorial calendar, we tend to not do the same thing on the same day of the week. Sure, I post the most personal stuff on Fridays (because it’s the lowest traffic day on the internet) but other than that, we like the “you never know what you are going to get” feeling. Actually, not everyone agrees with that, but it’s my blog so it’s my rules 🙂

That’s the overview. Now here is the breakdown of how we make each post from start to finish.

Emily Henderson How A Blog Post Is Made Wordpress

1.) We Brainstorm: Once a month (sometimes less, sometimes more) we get together to throw out ideas. It’s like one of those scenes in newsroom where everyone is pitching their best – some ideas make it through and are applauded and others get boo’d and b*tch-slapped. Our ideas are based on what readers have suggested, what has done really well traffic-wise, what the zeitgeist tells us, what trends are happening, what we feel is missing on the internet, and of course my unpredictable whim. Sometimes I want to write about how I feel about breastfeeding in public and there is nothing you can do about it. Maybe Ginny has been scouring the internet for sconces for a client which can be turned into a post, or maybe Brady or Sara saw or came up with something that could be useful to younger readers that we are trying to tap into. Whatever it may be, it might have to do with our current design service clients or just be something we find culturally interesting.

Emily Henderson Team Brainstorm

We refine the ideas, honing in on what we can do to make them different and bring our bent to them. In a digital age where everything has been done the question becomes “what can we do to make this interesting, blog-worthy, and clickable?”

Emily Henderson How A Blog Post Is Made

We take the 15 – 20 best ideas and start producing them. For the sake of this post we’ll produce one blog post – all about curating the best pastel paint colors for grown ups (which is coming up very soon). We settled on this because A.) I didn’t know the answer and wanted to find out, B.) I figured if I wanted to know what the best pastels were then maybe there were tons of readers who had the same question, C.) It would look pretty and therefore get repinned, etc driving back traffic to the site and our resources, and D.) Nobody else has done this post (or at least that we know of). Sure, people might recommend a certain paint color but they didn’t test out over 100 like we did.

The rest of this post will be following along in the real process of creating that post. It’s pretty much a docu-series – much like Serial or Making a Murderer, only involving a bit less murder and a bit more happy paint choices.

Emily Henderson Blog Brainstorm

2.) Prep the Post: After brainstorming and deciding on the finalists we start prepping. Prepping normally involves pinning and general interest research. We not only have to ideate on the best way to show the post, but also create boards to help us make sure it’s going to look good. Most posts require a lot of shopping or out of office footwork.

How To Pick The Best Pastel Paint

In this case we went to all of our favorite paint decks and ordered as many pastel paint colors that we could without getting arrested. Turns out this number is 137. We ordered A LOT.

Emily Henderson What Goes Into A Blog Post

Mounds and mounds of tiny and not so tiny paint cans from all different vendors and companies for just one blog post. Are we crazy yet?

How To Make A Blog Post Emily Henderson

Picking those colors and placing the orders at the various sources took a few hours. Brady (and Jeff, who is our trusty PA) picked them up from all the different stores and then they started painting them on simple white paper so that we could see how the colors would look when painted.

Pastel Paints Behind The Blog

Behind The Scenes Blog Post

We gave each of them two coats to make sure that they would indeed look like the true color of each paint sample. This took a day and a half.

Testing Paint Colors For WallsEmily Henderson Behind The Scenes

The next day, after everything was dry we started choosing our favorites in each color (don’t worry, you’ll get WAY more information on all of this tomorrow). Sometimes posts include a makeover, sometimes it’s a lot of market research, sometimes it’s me writing like 9 pages of my thoughts on marriage that I end up editing back and then not even posting. Point being – the stage between idea and production is long and nuanced.

Emily Henderson Choosing Pink Pastel Paints

3.) Next we Shoot: This involves booking a photographer, finding a location or shooting in our studio depending on the post, collating all the props and coordinating a lot of moving parts. Sometimes we hire extra assistants or a stylist if I can’t be there. Brady/Ginny can style (and do), but they are also really busy with their own jobs (Brady manages the blog, and Ginny manages the design firm.)

Photographing A Blog Post

We have a few photographers that we work with who we love (and who constantly get poached from us!!), so we try to book them in advance to make sure we are working with someone who we trust will produce some good quality images.


Often Brady and I style the post, and most posts take a full day to shoot although sometimes we try to combine them if we can to save time and money. Styling it is always the most fun part. We try to create original gifs or depopulate the space to create mini-movies.

4.) Lay It Out: After we shoot, it’s time to format the post – to lay it all out so that Brady and the rest of the blog team (Sara and our newest addition to the EHD team, Rebecca) can upload the right photos, edit them, create the gifs, plug in the resources, etc.

Emily Henderson How A Post Gets Put Together

Every post is different. Sometimes I draw it out like so, and other times I create a draft in Wordpress and write bullet points that represent the order of the photos and content.

Emily Henderson Outlining A Blog Post

5.) Prep the Post: Then Brady/Sara/Rebecca pull it all together. This takes days and a lot of computer skills, photoshopping, drafting, sketchup-ing, and even illustrating or hand rendering at times. We have all our photos on a huge server and every single photo is archived, tagged, categorized, and optimized as we go.

Emily Henderson Behind The Blog

I don’t want to bore you with that part of the process, but trust me that the stage from shooting to writing is super time consuming. Some photos need copy on them, some need to be put in a collage, some gifs need to be sped up then slowed down in order to be seen properly. Sometimes we need to make a “get the look” product board and sometimes it’s a more organic mood board that looks best with the products. Maybe it’s a collection of pins to show inspiration or a floorplan. Every photo has to be resized, renamed, and then put through a exporting program that makes it look high res but not slow down the site with its file size. Then we upload them all (and save both the raw and the new versions in the server). ARE YOU ASLEEP YET???

Emily Henderson How A Blog Post Is Made Wordpress

After all of that is done, after the post is “prepped, ” it’s my turn.

6.) Write: Normally if its a DIY or a something more step-by-step Brady will write in all that information. But I write the majority of most posts and end up tweaking a lot of the photos, etc as the blog post comes together through the writing.

Emily Henderson Writing The Blog

I have a couple contributors now (Carla and Orlando) and my team writes their own #makeovertakeover posts but unless it says it’s written by someone else, it’s by yours truly. Every now and again Brady will write a post if I’m on camera shooting something and simply can’t get to it and we are on a deadline, but it’s pretty rare.

Emily Henderson Writing Pastel Blog Post

After I’m done writing (which can be anywhere from 3pm the day before to 5am the day of) I hand it off to Brady to finish and finalize it. If it’s a sponsored post they usually like a draft a few days prior to make sure the language is correct about them and that we are writing all the proper legal stuff.

7.) We Edit: Oh I know, you don’t believe that we actually do this, but we do. Both Brady and Sara read through each post (after I’ve already read through it) and catch 90% of my mistakes. This includes everything from simple grammar problems to eliminating redundancies, extra words, too many “buts, ” “sos, ” “actuallys, ” and “basicallys.” Then there is the “that might get taken the wrong way” conversation which are a daily battle (more on that later), as we have a desperate desire to avoid unnecessary negativity. We clearly work hard to make sure that it will serve as a successful blog post, but at times we do get negative comments and its a bummer. While most are directed at me, personally, they do affect the whole team and can ruin our morning (but we thrive on positive comments, shares, and constructive conversation/dialogue and even criticism).

Emily Henderson Team Putting Together A Blog Post Emily Henderson Pastel Paints For Grown Ups Post

8. Link it Up: When we are done with the copy it’s time to link up anything that can be linked. This is another extremely boring (and LONG) but important step. This is where we link to photographers and artists, or credit any photos we are posting, but also where we link to older posts (called “back linking”), and obviously all product and resources so that you guys can have access to the products/items/sources that we are writing about. We also have to go back to some posts and “forward link” if its appropriate.

Brady Scheduling A Blog Post

8. Schedule It: Now that Brady has taken over managing the blog (as of 6 months ago) he manages the editorial calendar and then schedules the following days post before he goes home from work. We usually schedule to have the post go live at 5am PST, which means that it gets published in our sleep.

Emily Henderson How We Social Facebook

9. Socialize: Pushing publish is not the finish line. Sara, who is in charge of implementing social media pushes out the posts and promotes it via all our social media channels. We Facebook, Tweet, pin, and Instagram everything. We are constantly trying to figure out what works best on which platform, and at what time. We are now even pointing Instagrams and blog posts to Snapchat where we may give you some extra insight into the post (my personal favorite pastel, for instance). And if it works with the post, we even Periscope or Facebook Live about it.

Emily Henderson How A Blog Post Gets Made Twitter

We might Instagram a gif (which takes a while to create) or Facebook a video (which again, is extra production). Then we have to make sure to tag, credit and link to anyone we need to (plus link back to the blog). GEEEEESSHHHH.

Emily Henderson Posting Social Media Instagram

And then. THEN. We are almost done.

Emily Henderson Behind The Scenes Of A Blog Post

The only thing left is reading the comments and responding to commenters. Some days we are extremely on top of this, and some days less so. But, we do read every single comment and appreciate 99% of them (that 1% is those negative comments that we aren’t so fond of). So thank you very much, seriously. If you have ever shared on Facebook, retweeted a post, or even pinned it out know how much we appreciate it (and encourage you to, you know, do that more). We respond strongly to what you respond to, and we produce posts based on your reactions to each.

Behind The Scenes At Emily Henderson Design

It’s kinda insane. Nobody trained any of us how to do this. It’s the wild west of careers. And we are forging our way through it, with a weedwacker that sometimes feels like a dull butter knife, learning so much along the way. We switch gears constantly, come up with new “get traffic quick” ideas weekly, and generally are all just throwing our creativity and media know-how into the air in the studio, hoping that it lands in a way that grows the site in an organic way. Sometimes its successful and sometimes its a total fail. We assess, adjust and move on.

We have big plans for this site – ones that don’t include losing the soul of the blog but instead growing it to create even more content and give more resources in a way that we hope you want.

It’s clearly a team effort and nobody in the world has a better one than I do. They are smart, creative, and CARE about the business. They even care about my feelings, helping me get over negative comments faster and reassuring me when I need to be. They also do a great job of telling me when one of my ideas won’t do well, or helping me adjust it to make it more popular.

So, a huge thanks to Brady, Sara, Ginny, Remi, Melanie and Paul for all your help. And welcome, Rebecca, to the team.

Wait, that’s not it: Our favorite photographers are Tessa Neustadt (going 4 years strong now!), Jess Isaac, David Tsay, Zeke Ruelas and Stephanie Todaro. Danielle Walch does my hair/makeup for all big shoots (man I wish I had booked her for this one) and Project M Plus designed the new site. FlyWheel Agency helps us in every digital way (online marketing ideas, IT support as well as helping us to adapt to more traffic, building new pages, creating new pop-ups, and lots of other marketing and monetization ideas). Scrunch Media does all our videos, and helps us come up with new innovative video content.

Obviously (why is this now feeling like either an oscar speech or an obituary???) YOU, the readers, are the most important people, here. And I thank you so, so, so, so much. There are so many of you who have read for years and who have been supportive through every move. You defend us when we are attacked and generally give positive feedback just because – which makes all of us feel VERY good. When you share it with your friends we feel even better. I wish we had a general thumbs up, thumbs down or “meh” button for every post because getting daily feedback is a really interesting, wonderful, if not totally stressful thing (so maybe we shouldn’t).

In short – we work hard, using our design, media, and general creative brains to produce content that makes us all really happy. We create a blog that we love to read, and we are constantly trying to make it better. But through it all . . . WE HAVE FUN.

Emily Henderson Team Working

In case you missed our post about how we create a design plan head over HERE, and to see some more of our behind the scenes fun be sure to follow us on Snapchat: emhendersonsnap, and Pariscope: em_henderson.

*Pastel Mint Chair from West Elm

**Photography by Jess Isaac


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7 years ago

Whew, that’s a lot of work! Makes me enjoy your posts even more.

7 years ago

This post is fantastic! In many professions there can be a general ignorance from the public as to how long it takes to make something of quality happen. Bravo for detailing out the fine points! I find this all the time as a chef in fine dining. Sometimes the simplest looking things can take days of intense work to create and then it’s devoured in 2 minutes. This is of course the nature of the game, but it’s extra nice when people go out of their way to appreciate your hard work.
So consider this a double, nay, triple thumbs up for all of you and your stellar team’s HARD work!

7 years ago

Sooooo appreciate all your hard work! I’ve been following your blog since the very beginning and it’s been fun to watch it grow. The first thing I do after getting my coffee in the morning is sit down and read your blog – you all are part of my morning routine. Keep of the amazing work!

Meg T
7 years ago

Wow so much information! I just wanted to say I appreciate everything you and your team does. I love your blog and read it daily! Don’t let the negative stuff get you down. It is the internet and bound to happen. I have gone back and read your kitchen trends post a few times since I am redoing our kitchen. I love things like that!

7 years ago

Wow! That is a LOT of work, and I’m grateful that you do all that because I love this blog! I’m the creep that reads it first thing when I wake up in the morning and brings you up in dinner conversation as if you’re a close friend. Haha, I pretend I’m an expert on all things interior…”my girl Emily said its important to hang your curtain close to the ceiling…” Ha! I probably need more real life friends…but while I’m doing the work-from-home-mom thing, this blog has really helped me feel connected to the outside design world, and kept my mind thinking like an adult rather than a 3 year old. So thanks!

Ana Maria
7 years ago
Reply to  Megan

Yes, Megan!! I’m a stay at home mom (which I do honestly love) but blogs help me feel like a part of the big world too. Not to mention, Emily, that your blog has also made me like being home more because my house looks better and is nicer to be in! Thank you.

7 years ago

i love this post! i’ve blogged for years and years – not as a business, though. even when it’s not a source of revenue, there’s a lot of time and effort that go into blogging. your blog is one of my daily reads and top favorites! keep up the good work! <3

7 years ago

I knew blogging wasn’t easy, even though I have never done it, but never realised how much work it goes into producing posts. But the fact that you still do daily posts, even after so many years, is amazing! So many blogs start with daily posts and slowly go to weekly and now I barely follow them as they are so random and weeks go by between posts. The fact that I can start my day, every day, with your humorous, entertaining and informative posts is something I look forward to very much. Even when the topic is not something I am interested in or not as good as yesterday’s post, I really appreciate them knowing you are involved every step of the way. Even when away on vacation! Congratulations to you and your team for this kind of daily effort.

7 years ago

This is one of the best posts! I really enjoy hearing all about the behind the scenes of how your business is run, etc… I already knew running a blog is much more work than a lot of people realize, and hopefully this post will help the negative commenters realize just how much goes into one single post! I think you guys are awesome!

7 years ago

You’re basically running a serialized, professional-quality magazine. Consistently great quality and a strong voice. I work in the content creation world so I’m not surprised at how much work your team puts into it, but that might make me even more impressed at how well you all pull it off!

7 years ago

I am a reader from a long time now, and believe it or not I am from a tiny country in south america. I don’t even remember how I came to your blog for the first time, but I love it so much since then (years ago!). Thank you all so much for being so transparent (I don’t know if this is the right word for it), sorry. But the point is: please keep doing what you are doing! Congratulations, I think your posts are amazing and show a lot of dedication and hard work.

7 years ago

Now I understand why I look forward to each morning’s post….you guys basically put together a magazine section for us to enjoy every Monday – Friday over that morning cup. Thank you all.

7 years ago
Reply to  Victoria

Agreed! I love the quality and variety here. Oh, and the ‘voices’ of everyone, too.

You really have an amazing team!

Also, I cannot wait for the pastel paint post. I’ve been holding off painting our kitchen waiting for it. I totally trust your judgment when it comes to paint colors.

7 years ago

i so appreciate your work ethic, very much including the hard work/research/137 paint pots you do to produce original content. as i’ve said before, nobody does as much content development as you all, and we appreciate. i check in here every day and only get grinchy around the posts where other people’s (not very interesting) work is aggregated. thank you all for developing and thinking and pushing the boundaries on this. can’t wait to see your 137 pastels post. and am always interested in emily’s personal take on stuff. i think about your essay on why so many mormons at martha, and thence into the design world, very often. ditto, how to interview design assistants. i even like your essays on motherhood nitty gritty. don’t ever stop being yourself, it’s the one reason we all keep coming back.

7 years ago
Reply to  amey

i also like these process posts, always fascinating. thank you.

7 years ago

I love your blog! It’s my daily go-to during snack break (I’m a middle-school teacher). I work full time and have three kids, so my husband was match-making a friend for me, and you were the common interest. He met this mom at his regular coffee place, and she was looking at your blog. He told her that I sit and stare at our living room asking “what would Emily do?”! Thanks to you and your team for all the hard work!

7 years ago
Reply to  Martha

I grew up on Mister Roger’s Neighborhood, so any type of segment showing us how the sausage is made is so fun. Remember the one where it starts and ends with the kids smelling their brand new box of crayons, and then it whooshes to the factory so you get to see how crayons are made? Let me just say that your crayons, and sausage, are both really interesting. Thanks for all your hard work. One thing that I would be really interested to know (but you may not want to tell): What percentage of your income comes from the blog? Is the blog just a self sustaining advertisement for you to get the bigger, paying gigs? I was intrigued that your book was just a resume builder, or calling card, not a money maker. Is this how the blog goes as well? Are design gigs your bread and butter? Is styling your bread and butter? Is your “brand” your bread and butter? So much bread, So much butter! This could be a whole other “pulling back the curtain” post. I don’t know if this type of a post is lucrative, but hopefully it makes the audience more appreciative of… Read more »

7 years ago
Reply to  Anna

Omg, that crayon factory episode was my favorite. Still remember it decades later! I am pretty sure I will be remembering certain EHD posts decades later, too.

7 years ago
Reply to  Anna

OMG I love the crayon factory episode! I just watched it on YouTube because I am a lunatic and it was just as fascinating today as it was when I was a child.

7 years ago
Reply to  Martha

I think “sit and stare” IS what Emily would do. Or at least what she did when she was primarily styling and being on HGTV 🙂

7 years ago

I love reading your blog every day! Thanks for the hard work that goes into each post. I’ve gotten so much inspiration from your blog (I now have navy in every room, not just tea!), and my tiny NYC apartment looks so much better thanks to your posts!

7 years ago

I found this fascinating.

7 years ago

i looooved this post! i am a longtime reader and think you guys are all incredibly amazing. love your work, always LOVE the blog, and love getting these insider sneak peeks into what you do. i work in advertising, so the “look how much work goes into every ‘teeny tiny’ project” thing resonates with me, big time. kudos, team EHD!

7 years ago

Wow! I knew it was time consuming, but wow! Thanks for all you and the team do. After years of reading, this blog is still my favorite! And yes, like other readers often say

7 years ago
Reply to  Emma

Oops, posted that without finishing… Anyway, I was just going to add that my man knows who you are and gets to hear about what you do. You have real influence on people’s lives! Cool (and a little weird), right?

7 years ago

So interesting! Thank you for sharing!

Not meant to be a criticism, but a correction (and an ironic one!):

We clearly work hard on things to make sure that it will serve as a successful blog post, but at times we do get negative comments/ While most are directed at me they do effect the whole team and can ruin our day (but we thrive on positive comments, shares, and constructive conversation/dialogue and criticism).

it should be affect, not effect 🙂

7 years ago

I can’t tell you how much I enjoyed this post! So full of information and insights! Appreciate it! Thankyou to you and your lovely team! x

7 years ago

Awesome post!!! As a reader, please know, I appreciate all the hard work, the endless days, the time away from your friends and family in inspiring us to make our homes beautiful, our lives beautiful! All the posts in one way or another help each one of us. I also feel that your advice is something we can trust, which means alot to me. Sharing your successes along with your “don’t do this!!”, is why I keep coming back and will always. I’ve loved you since Design Star and my love for you and your team continue to grow. You’re all amazing good hearted and talented people!! Thank you from the bottom of my heart for your dedication in my making my visit to your blog wonderful. Wishing you all continued success!!!!

7 years ago

This was so interesting! Having a whole team working on a blog, and one that is such a power-house, is so different from just a lone person on a little one… I’m not sure what I thought went into it, but I definitely did not understand the full scope! Also… 137 paint colors is so much! I’m impressed at the commitment to the cause!

Lynn Zar
7 years ago

Holy moly…I had no idea the vast amount of work it takes to maintain a blog! I’m exhausted just reading about it. As a semi retired decorator who doesn’t want to become a dinosaur, I follow EH to keep in the loop with all the latest and greatest in the design world. I especially love your collaboration with Target and have been inspired to buy quite a few items for my own home and refer friends to things I think would look great in theirs, (once a boss, always a boss!). I’m also a great aunt now and your baby posts inspired the nursery of my great nephew that my niece so graciously asked me to design. At 60, I didn’t think those posts would have any interest for me but now they are some of my favorites. I especially love your daughter’s room and really want a great niece so I can do a little girls room and use that fluffy rug you have! Thanks for a quality blog and I look forward to more design greatness from all of you!

7 years ago

Hey Emily and gang….I’ve been meaning to leave a comment and this is the perfect post to do it. I am a loyal reader and you guys are doing a great job. I can tell a big difference since you did the survey and discussed that you were really trying to improve the content of the blog. I am a teacher and sometimes we fail to pay attention to the positives and focus on the negatives ,so I’m here to say…I can see that you are really working hard to provide a top notch blog and you’re doing a great job. I feel like you guys have been killin’ it since January, Kudos!!

7 years ago

Thanks for this post, Emily! It is super helpful to get the behind-the-scenes and see just how much effort goes into everything we read! I hope the sponsored post whiners will think twice next time before a writing a mean comment 😉 Yours is a handful of blogs I look forward to each morning with my breakfast. Thanks for creating such interesting, dependable content every day.

7 years ago

I love everything that you and your team put out. Not in a fangirl, you-can-do-no-wrong-in-my-eyes way but because it’s obvious how hard you all work. It’s obvious that you care about what your readers want (because that helps you too, of course!) and that you are desperately trying to leave an impression and be different than every other blog out there. There are a lot of good designers and I’m sure some of them even have decent blogs but for years, SBEH has been my go to and I can’t see that changing anytime soon. Like someone in an above comment said, I talk about you to my husband at suppertime, “Emily says we should do this…” He rolled his eyes at first but now he trusts your opinion as much as I do!

7 years ago

Thanks for this post, it’s very cool to see all the care and work that goes into your content! I have to say that I really, really appreciate the time you take to write. I’ve followed a lot of blogs on and off, and watched others transition into being too… impersonal? Corporate sponsorship is fine, and surely for you absolutely necessary to run a business, but you and Joanna Goddard have kept your perspective, and are awesome to read. I’ve started skipping most other blogs for being too predictable, hive-mindy and plain old boring. Thanks for all you do! You’ve saved me from design mistakes a dozen times. For future posts- any tips on a dining room rug? Kid-resistant *and* handsome?

7 years ago
Reply to  LM

YES! Kid-friendly dining room rug ideas is EXACTLY what I’m looking for too!

7 years ago

I knew that y’all put a bunch of effort into this but didn’t realize how many resources you’ve been devoting to it outside your design firm! Crazy! Thank you for breaking down the process, I appreciate it even more now!

7 years ago

It was really interesting to get a look behind the curtain! Whether it be a blog post, fine literature, artwork or any creative endeavor, I think that the more background you know about it, the more it’s appreciated. I love getting to look at all of the pretty happy things on your blog every day. Everyone could use a few more hits of happiness in my opinion. Thanks for the hard work.

7 years ago

The amount of work you and your team put into your blog posts is so evident in the final product. Your posts are so rich, detailed, inspirational and informative! I’m working on my dining room right now, and I’ve been referring to it as the Emily Henderson overhaul because I’m using things I’ve learned on your site. Fabric sourced from your list of best online fabric stores? Check. Drapes going from wall-to-wall? Check. Layered rugs? Check. All the decorators in my family, regardless of our personal style, read your blog–from my 25-year old niece in her first apartment to my 57-year old sister in her downsized condo.

Kathy K
7 years ago

Wow! Had no idea all the work you guys put into these posts!! This is the only blog that I read daily and I love it. You guys are amazing!! Love how you keep things new and fresh and esp how you share most of your resources where you can!

7 years ago

very interesting! i think the efforts you make to produce unique content are definitely apparent…this blog is miles above any other design blog i read regularly. as design blogs have become more mainstream in the past few years, i am tending to notice a lot of the same stuff/tactics/content across the other blogs i read. so, for what it’s worth, i appreciate the effort that goes into your blog! it’s a part of my daily routine, and i always look forward to reading it during my lunch break! it’s also nice to hear that you read and actually appreciate reader comments. go team emily!

Lauren Kay
7 years ago

This is a genius post. Most people have no idea the time, effort, sweat and tears that goes into creating really great content. And to think you do this 4-5 times a week with a mini-team is beyond! This magazine editor is ALWAYS impressed and inspired. #rockstar

7 years ago

Well, that settles it! I am NOT going to start my own blog; I’ll just stick to reading yours and reap the benefits of topics like “the perfect gray” or “mixing rugs” or “perfect hardware” or… all that other stuff you do. This is so intense! Makes me incredibly appreciative. This weekend I tested one color, ONE!, and it took… the weekend. Happily, I like it enough not to test any other colors but that’s not how it usually happens, as we all know. Thank you to you and the team; keep on!

Emily P.
7 years ago

Wow, that’a a lot more work than I assumed went into a blog post! Is that pineapple wallpaper behind you?! I need it bad!! I love your blog and your book! You are the reason my Ikea Vittsjo shelf looks so amazing in the corner of my family room! Keep up the awesome work!

7 years ago
Reply to  Emily P.

It is Hygge & West’s Pineapple Wallpaper in Yellow. It is such a fun print:

7 years ago

So very interesting, and thank you for giving us this HUGE peek into the process. I see this blog as a magazine that I don’t have to pay for (yay, thanks!), so it makes sense that the process behind posts is pretty much what a magazine would do. The content here is just as good, and sometimes better, than the lifestyle/design magazines I’ve read. Bravo, team!

7 years ago

You all deserve your successes.

This post mayyyy have made me feel lazy. But me, my couch, and my snack mix think that’s a-okay 🙂

7 years ago

Ohhhh, ’12 Copper Faucets’ got cut from the idea list. I am in need of a copper faucet though…

7 years ago

you guys are the best.

7 years ago

With all that you and your team do, I believe you have moved on from the “Blogger” identity. As some previous commenters have pointed out, you are producing magazine quality content daily. I appreciate the behind the scenes look. Been a fan since Design Star (your glass house challenge still rocks me!). Aloha!

7 years ago

The sheer amount of tiny detail in your job makes me want to cry. I’m such a forest vs. trees person and this would make me insane. So, thank you all for what you do! Oy vey.

Additionally, Internet! Listen up! Your nasty comments are why we can’t have nice things! Constructive ideas, yes. Snark, no. Knock it off.

7 years ago

All I can say is WOW and Who knew?!! Love reading your blog so keep up the awesomely hard work!

7 years ago

Love your blog! I love all your posts but my favorites of all time are from the design mistakes series. I feel like those have helped me so much in making good decor decisions in my own home. I look forward to your posts everyday!

7 years ago

I absolutely loved this post! You are very inspirational! I love how you have managed to transform your hobby into a full time job- Bravo on that!!!! 🙂

Love all the creativity, detail, process and organization of your posts!

7 years ago

Because you asked 😉 … here are the things I would love to read on your blog: 1. Tips on how to prioritize what to fix first. Say I have $40k and I don’t plan on selling my house, I just want to slowly fix it up, any ideas on the best places to start? Should I redo my floors before or after my kitchen etc? Are their rules on this? Personally, I want to update the layout of my house, so I assume I should do that before I go picking out cabinets. 2. I know you focus on interiors, but I live in San Francisco and these houses look really old on the outside! I have seen many attempts at modernizing and redesigning exteriors. Do you know an expert in the field who could help give advice about this? The homes in SF are very “flat” on the outside, typically right up against the sidewalk, many people add horizontal wood paneling to the outside, and some plants etc. What other options are out there? 3. What credentials should you look for when selecting certain home repair persons? There are many people and sites out there offering home help… Read more »

7 years ago
Reply to  Emma

YES to the splurge vs. save idea!

7 years ago

THANK YOU!!! And keep on coming up with creative ways to monetize the blog so it (and your team) can continue to grow. We don’t mind the sponsored posts and realize it’s necessary to keep this blog beautiful and professionally executed. Love your work.

7 years ago

I am shocked that the question of if Emily’s carpet matched her drapes got cut! 😉

7 years ago

I’m the absolute worst at keeping my blogs up to date. I have high hopes for building some great, really popular, unique upholstery blog, but then my real life upholstery teaching business takes more time than I anticipated. I truly appreciate the time and manpower that go into your posts. What great help you have! You’ve obviously mastered the challenge of building the right team, and that’s not easy to do.
BTW-I was one of the first three paid writers for Curbly, I know you redid Bruno’s house. Bravo!

7 years ago

Holy moly! You (the team) basically create a magazine each month of cool free information … actually with five posts a week, more than a magazine! I did not know it was this much work.
I’ll be so much more grateful in the future instead of taking your charming witty stories and behind the scenes peeps for granted.
Please stay witty and charming. Thank you so very much.

7 years ago

WOW ! how nice of you to share this detailed info with us. We love you and your fantastic team for what you create daily. Keep up the good work guys. You all Rock!!