hipstamatic. why was this kept a secret from me?
I discovered hipstamatic this week. welcome to 7 moths ago, I know (thanks, Eric). Its kinda awesome, but totally gimmicky and i’m sure we’ll all be sick of it soon, if not already. We, in the photo world, joke that ‘everyone’ is a ‘photographer’ or a ‘stylist’ these days (a good camera might take good photographs, but it does not make a good photographer) and these kind of apps are not helping any. (but i’m kinda a good photographer, no?)
Here are some behind the scenes pics of the last day of my Pendleton shoot. Maryalice’s vision was Mad-Men-in-Portland. Pendleton’s clothes are so classic and conservative so she thought that putting them in a throwback Americana environment would highlight the clothes, while making them more relevent and current. And I think she is totally right.
So my job was to find wallcoverings, furniture, books, objects etc that are MidCentury, but more American than European and more classic, simply beautiful and timeless rather than kitch. I shopped only in Portland for the job (which has amazing stores, but there were times when I missed a good old fashion prop house because today i’m returning all the rented props to like 25 stores).