Secret Saves: What’s In Our “Top Secret” Private Instagram Bookmarks

Just in case you missed last week’s announcement and are wondering why there are TWO posts today (head here to read this morning’s post), then let us welcome you to our new, regularly scheduled weekday afternoon post. It’s just a quick, fun article that can serve as a helpful PM pick-me-up. So we hope you are hungry because here is your daily “Afternoon Snack.”

There’s something about what you save as a bookmark on Instagram that feels safe. No one can see, so no one can judge, right? When you openly Pin something or share on your feeds, there’s always the moment of vulnerability where you stop and wonder…“is this cool enough to share?” But there’s a whole process and reasoning that goes into the save when you’re doing research. You can bookmark a shot just because you like the color palette your eye picked up, or the use of scale, or even just the composition of the shot.

I have my bookmark folders saved by “design,” “recipes,” “restaurants,” “fashion,” “editorial ideas,” and so on and so forth, so today, I’m throwing caution to the wind and pulling back the veil on my top secret “design” folder, what caught my eye and why. When someone on the team, including Emily, feels like sharing, they’ll pop up and show you their private bookmarks, which is essentially like looking deep into the soul of each of us (a bit dramatic, perhaps?). This week, to start, let’s see what’s hiding behind that little white tab on my Instagram profile.

There is so much about this shot that caught my eye: the rounded sofa, the blue velvet, THAT AMAZING LEG on the sofa, the round pillow, the shelf high above the fireplace, that stool. It’s so much good in one photo that feels timeless yet edgy. Thank you Charlie Ferrer for cooking up this little corner.

I’m not huge on pink, tbh. I can appreciate the color, as I do ALL colors, but it’s not for me, personally. I did love, however, how the painted orange arch (interestingly cut off around that edge) takes what could have felt pretty saccharine and made it brazen. I’m always on the hunt for high-impact, low-cost decorating ideas, and paint is basically as HILC (did I just start a new acronym?!?) as you get. Also, the hunter green on that chair upholstery is just always something that will make me stop mid-feed.

Simone Haag, you breath of fresh air, you. If you don’t follow her, I grant you permission to pop out of this post, head to Instagram, take care of business, and come back.

Back? Great. I give Simone my double tap most days, but this one got saved to the bookmarks for that gallery wall (always racking up those ideas for art), and that stellar caned cabinet on the stone plinth. OH, and there’s almost no chance I would have had eyes for that coffee table had I seen it in a store, but in this room, it works.

I have my eye out on new kitchen and bathroom trends for the coming year, so anything that strikes me, I save. This one, from Tamara Magel Design, caught me because of the intensely marbled countertop and the speckled subway tile backsplash. It’s just a sliver of a photo, but I can already tell it’s very much a kitchen in which I want to be perfecting pie crust, as one does.

You had me at weird crumbly looking wall and dramatic arch. The color on that millwork and door next to the slate gray checkerboard tile floor feels very Swedish or maybe Parisian to me. (Actually, this is a space in Prague I believe, so…I’m wrong but I can’t help how it makes me feel.) It feels effortless yet grand, forgotten yet new all at once, and that is possibly grounds for another acronym (EYGFYN??).

And finally, a warm hug of a room from the immensely talented Benjamin Vandiver. He’s another one to follow. I’ve had my eye on his work since my print magazine days and he’s only gotten better from there. This room stopped me for a few reasons: the scale of the banquette and that GIANT oil painting is not something I’d think to do, but man do I love it here. I’d also never think to do a center chandelier, and then just a few feet away, a pendant that’s not centered on the bistro table beneath it, mind you. Man do I love a rule breaker.

And just like that, you know the inner workings of my soul, eh, private Instagram bookmarks. As we dabble with those second posts of the days, your “afternoon snack” if you will, we’d love to know what resonates with you. Are you interested in seeing behind the hedge of team EHD’s mental musings/research? Let us know in the comments, pretty please.