Emily Henderson

Target + Vintage in Matchbook Magazine

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A lot of people ask what working with Target actually means – like what are you really doing for them? And its kinda a hard question to answer but this post/magazine article is a good example. The challenge (which it wasn’t really a challenge) was to show how to incorporate Target pieces into my style in a photo shoot for Matchbook magazine. We couldn’t reveal our house because that is being shot in two weeks (dear god two weeks???) for Domino, so we took to the studio space downstairs and propped it all out.

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Photography by Bonnie Tsang, hair and makeup by Danielle Walch

I think its widely known that of all the mass market stores Target is pretty much the best. Their pieces are stylish, affordable, on trend, and really, really easy to incorporate into many different styles – like so. Their inventory changes a lot (sometimes too quick where i’m like HEY!!! WHERE DID THAT GO!!!) so you don’t feel like you are going to have the exact same things as every single person you know and see something so often that you get sick of it. I’ve even bought things at thrift stores from Target seasons before that I never caught while in stores (like this ‘vintage’ tray that i blogged about that you guys called me out on saying ‘ITS TARGET!!’).

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Sir Charles participated in a wildly too large tie. He’s so cute I want to go into his crib, poke him in the forehead til he cries just so I can comfort him back to sleep. Because moms are secretly psychotic like that.

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I’m bubbly. Its true. I’m also known as ‘spunky’. If you knew me you would continue to use those adjectives but they would probably be accompanied by ‘scattered, frenetic, a slight know it all with a comically bad sense of spatial awareness’.  But i’ll take ‘bubbly’.

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Also I have really pale legs – although look! They are in the color palette and match the sofa perfectly!! Speaking of color palette I was super excited to have an excuse to do a pink sofa. We came up with the color palette and just went with it; pale pink, mustard, teal and lots of natural materials (woven chair, women stool, macrame, etc). I LOVE IT. Sometimes I feel so stuck in my color palette of blue, gray, white, gold, wood/leather that I just get so bored by my self, but my house is so open that I really want it to be cohesive and I want pieces to be interchangeable (although as a teaser I am introducing an accent color that will throw things off – one that Brian is not exactly excited about … stay tuned). So being able to play around with this palette was totally fun. And guess who I sold that pink sofa to? S’right. The Ban-do Party House (office).

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I incorporated a lot of my favorite vintage or handmade pieces with the Target pieces. I think that is key to keeping it looking interesting. You don’t have to have a ton of vintage or scour the globe for interesting handmade items, but just a few of those change the context of everything else. Its the same with fashion – you can wear a simple white button up or striped tee and jeans and then do something weird with your purse, hat, belt or shoes to shake it up. Its all about context.

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Almost all the pieces that aren’t vintage or handmade are Target, in face I think ALL of them – wait the rug is fro Lulu and Georgia and that blue velvet pillow is from ABC Carpet and Home, so I take that back.

Sources: Woven Chair: Vintage | Macrame Hanging Planter and Pot: Vintage | Pink Couch: Vintage | Nesting Tables Blue Table Lamp | Beach Stripe ThrowTeal Velvet Pillow | Jute Foot Stool | Mustard and Navy Striped Pillow | Kilim Square Pouf | Cowhide RugBlue Floor Lamp |  Brass Accent TableRound Rope Mirror Five Tier Leaning Wall Shelf | Blue Vessel Vase, Bookcase: Target. 

Art: Three Girls “Smile and Wave” Painting | Sketch of my House | Embroidered Squares | Young Man Sketch | Pink Abstract Watercolor | All other Art: Vintage

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Sources: Wicker Chair: Vintage | Desk: Target (no longer online but should still be in stores) | Chevron Pillow | Blue Table LampStorage Ottoman (which now lives upstairs in my family room with Charlie toys in it)

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My outfit was a mix of Target and other staples. I love that blouse (strangely flattering) and you can get it HERE.  The blue shorts are HERE, and the teal and white button up is HERE. 

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Target kills it … we all know that. Between Nate Berkus’ collection, their Threshold line and the Room Essentials line its easy to shop, hoard and style with their pieces. I hope you enjoyed seeing them mixed with my style because man, it sure was fun.

Happy Friday, folks. And thank you so much Matchbook Magazine and Target for making this feature happen.

Photography by Bonnie Tsang and hair and makeup by Danielle Walch

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