I will have a retail store … someday.
Here’s how it will go: I’ll go shopping and buy a lot of my favorite things, then arrange them all together in cute little vignettes while we all sit in an architecturally interesting space, on a popular street, and gab about wonderful reality TV, while drinking (and offering) fancy coffee from our $2K espresso maker. People will come in to shop and chat with us about where we got each piece, and tell us how much they love our taste and style as they spend and spend and spend. Some days we’ll rearrange our pretty things just for fun(!), bring in flowers and have surprise sales to celebrate happy hour or Groundhog day. And some days we’ll just sit there and count our money, which takes alllll day long because there are buckets of it every day. In fact, I may just have to hire a money counter – not an accountant, but more like an adorable baby animal or, better yet, a talking robot to count my millions.
My friends that own stores tell a different story, but they are all running successful stores despite the crazy overhead of retail. Now, as you know, I am not exactly a retail business consultant. I learned what a ‘P&L’ was 2 years ago. But what I am is an expert on what makes a store appealing and popular to us customers. My shopaholism has had to become more acute with my busy schedule and kids, allowing me only the time to go to the good stores that truly feeds this beast (like Nickey Kehoe). These stores also happen to be successful businesses, which makes me think – perhaps giving your customers certain things is the key to a successful store. Let’s explore what these things are, shall we? Listen up, small businesses, this one is for you. Watch this video for the full store tour and all my retail tips:
Click through for the full post, including a tour of this incredibly beautiful store, Nickey Kehoe.